# YuChiang Cheng

> YuChiang Cheng is the CEO of Hero Bread, a venture partner at 444 Capital and the co-founder and former CEO of World Golf Tour. After Topgolf acquired WGT in 2016, he led Topgolf Media, then joined Zwift as chief product officer in 2021. His public interviews and leadership writing focus on customer experience, connecting digital and physical products, and empowering teams.

- **Role:** CEO at Hero Bread
- **Organizations:** Hero Bread, 444 Capital, MindfulGrowth.io, World Golf Tour / WGT Media, Topgolf Media, Zwift, WagerWorks, BridgeBuilder
- **Education:** Bachelor of Arts, Colorado College
- **Known for:** Co-founded WGT, which Topgolf acquired in 2016., WGT had more than 28 million players by the January 2021 Zwift appointment announcement., Led Topgolf Media’s digital and physical entertainment initiatives.

## Career timeline

- **Before 2006** — Vice president of corporate development and product marketing at WagerWorks; the company was acquired by IGT in 2005.
- **2006** — Co-founded World Golf Tour with Chad Nelson.
- **2007** — WGT launched a demo.
- **2008** — WGT entered open beta in October.
- **2016** — Topgolf acquired WGT; Cheng became president of Topgolf Media.
- **2020** — Announced his departure from Topgolf in November.
- **2021** — Appointed chief product officer of Zwift in January.
- **2022** — Invested in Hero Bread on behalf of 444 Capital and became interim chief marketing officer.
- **2023** — Became Hero Bread CEO in November.

## Achievements

- Co-founded WGT, which Topgolf acquired in 2016.
- WGT had more than 28 million players by the January 2021 Zwift appointment announcement.
- Led Topgolf Media’s digital and physical entertainment initiatives.
- Led Hero Bread through a shift from food service toward direct-to-consumer and retail channels.
- Hero Bread ranked No. 122 on the 2026 Inc. 5000 with 2,392% three-year growth.

## Latest updates

- **2026-10** — Discussed Hero Bread’s retail expansion and continuing direct-to-consumer strategy in Entrepreneur on October 5.
- **2026-09** — Appeared on Taste Radio on September 22 to discuss scaling Hero Bread and product discipline.
- **2026-08** — Inc. profiled Hero Bread’s turnaround and estimated 2025 revenue at $54.1 million.
- **2026-03** — Hero Bread debuted in approximately 400 Target stores in 30 states, taking its retail footprint to about 9,000 stores.

## Links

- Website: https://www.mindfulgrowth.io/
- LinkedIn: https://www.linkedin.com/in/yuchiangcheng/
- Twitter/X: https://twitter.com/yuchiang

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Profile page: https://yespress.io/yuchiang-cheng
Published by YesPress — https://yespress.io
Last updated: 2026-10-12