# Yu Li

> Yu Li is the co-founder and COO of MenuSifu, the New York restaurant technology company that has become the top point-of-sale provider for Asian restaurants in North America. Starting in 2013 as a POS system for independent Asian restaurants, MenuSifu has grown into an integrated ecosystem of payments, online ordering, financing, and AI-driven automation serving more than 15,000 restaurants across all 50 states. Under Yu Li's operating leadership the company raised a $40 million Series B in 2025, powers MIXUE's U.S. expansion, and Yu Li himself was featured on the Nasdaq Times Square billboard as part of the 2025 Asia Milestone Makers Cohort.

- **Role:** Co-Founder & COO at MenuSifu
- **Organizations:** MenuSifu, Universal Processing LLC, Abacus Business Computer
- **Education:** Columbia University
- **Known for:** Co-founded and scaled MenuSifu into North America's leading POS provider for Asian restaurants, serving 15,000+ restaurants across all 50 U.S. states., Helped raise a $40 million Series B in March 2025 (total funding reported around $63M-$69.5M)., Built an integrated ecosystem spanning POS, payments (USezPay), online ordering (MealKeyWay) and financing (EZ Capital).

## Career timeline

- **2013** — Co-founds MenuSifu in New York with William Wang and Weiqi Ma, a team of researchers and engineers from Columbia University.
- **2014** — MenuSifu launches its POS system built for independent Asian restaurants embracing digital transformation.
- **2022** — Company enters a period of rapid scale, later reported at 142% annual growth.
- **2024** — Announces restaurant automation partnerships at the NRA Show in Chicago.
- **2025** — Closes a $40M Series B; delivers keynote at the 2025 NRA Show; MenuSifu powers MIXUE's U.S. expansion.
- **2025** — Featured on the Nasdaq Times Square billboard as part of the 2025 Asia Milestone Makers Cohort.

## Achievements

- Co-founded and scaled MenuSifu into North America's leading POS provider for Asian restaurants, serving 15,000+ restaurants across all 50 U.S. states.
- Helped raise a $40 million Series B in March 2025 (total funding reported around $63M-$69.5M).
- Built an integrated ecosystem spanning POS, payments (USezPay), online ordering (MealKeyWay) and financing (EZ Capital).
- MenuSifu selected to power MIXUE's U.S. expansion, the world's largest beverage chain by store count.
- Featured on the Nasdaq Times Square billboard with the 2025 Asia Milestone Makers Cohort.
- Delivered a data-driven keynote at the 2025 National Restaurant Association Show in Chicago.

## Latest updates

- **2025-03** — MenuSifu closes a $40 million Series B round led by Challenjers Capital, Enlight Growth Partners, Lingfeng Capital, Amino Capital and Grandview VC.
- **2025-05** — Yu Li delivers a keynote at the 2025 NRA Show in Chicago; MenuSifu draws ~10,000 booth visitors.
- **2025-07** — Yu Li featured on the Nasdaq Times Square billboard as part of the 2025 Asia Milestone Makers Cohort.

## Links

- Website: https://menusifu.com
- LinkedIn: http://www.linkedin.com/in/yu-li-4a419561
- Twitter/X: https://twitter.com/menusifu
- Instagram: https://www.instagram.com/menusifu/
- Facebook: https://www.facebook.com/menusifu/

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Profile page: https://yespress.io/yu-li
Published by YesPress — https://yespress.io
Last updated: 2026-07-07