# The Support Inbox Wars: SAP, Oracle, Gorgias & Front

> Customer support software used to be a cost center bolted onto an ERP. Now it is a contested market where two legacy enterprise vendors, SAP and Oracle, are being squeezed by two venture-backed insurgents, Gorgias and Front, that rebuilt the support inbox for ecommerce and for teams that talk to customers all day. This is a look at how the four of them compete, who each one is actually built for, and why the humble support ticket became worth billions.

## Achievements

- Front reached a $1.7B valuation and became one of a small number of SaaS unicorns founded and led by a woman.
- Gorgias built a helpdesk exclusively for ecommerce and grew to 15,000+ online merchants including Steve Madden, Glossier and BruMate.
- SAP and Oracle remain the enterprise anchors, embedding customer service directly into ERP and CX suites used by the world's largest companies.
- Front reports roughly 8,000 customers across 100+ countries, including Shopify, Airbnb and Lyft.

## Latest updates

- **2024-01** — Gorgias reported serving 15,000+ ecommerce merchants; secondary valuation estimates put it near $530M amid a cooler SaaS funding market.
- **2022-08** — Gorgias closed a $30M Series C at a $710M valuation.
- **2022-06** — Front raised $65M at a $1.7B valuation led by Salesforce Ventures and Battery Ventures.

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Published by YesPress — https://yespress.io
Last updated: 2026-08-05