# Notion vs Airtable

> Notion and Airtable look like rivals but are built on opposite assumptions. Notion is page-first: a database is one block type dropped into a flexible document, so you write first and add structure later. Airtable is database-first: the base is the entire product, and every view - grid, Kanban, calendar - is a lens on the same underlying tables. That single architectural choice shapes who each tool fits, how teams grow into it, and where each one breaks.

## Achievements

- Notion popularized the block model - every element on a page is a movable, nestable block.
- Airtable brought relational database concepts (linked records, rollups, lookups) to non-technical teams.
- Both reached roughly eleven-figure valuations while defining separate categories.
- Notion crossed 100 million users; Airtable serves around 500,000 customers including large enterprises.

## Latest updates

- **2025-06** — Notion continues expanding AI across pages and databases; ARR reported around $600M.
- **2025-01** — Airtable leans into AI agents layered over its relational bases; revenue near $478M.

## Links

- Website: https://www.notion.so
- LinkedIn: https://www.linkedin.com/company/notionhq/
- Twitter/X: https://twitter.com/NotionHQ
- YouTube: https://www.youtube.com/c/Notion
- Instagram: https://www.instagram.com/notionhq/

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Published by YesPress — https://yespress.io
Last updated: 2026-08-21