# The Amplitude-to-Mixpanel Migration

> A story about why fast-growing, high-engagement products migrate from Amplitude to Mixpanel. The trigger is rarely a missing feature - it is event-volume cost. Amplitude has historically billed in a way that penalizes products firing many events per user, so as usage climbs, bills climb faster. Mixpanel's move to transparent event-based pricing in February 2025, with the first million events free on Growth, made the switch attractive enough that teams re-instrument rather than renew.

## Achievements

- Mixpanel offers a free plan covering roughly 1M events per month with unlimited data history.
- Mixpanel provides a free, documented migration path from Amplitude with a DRY_RUN option to preview event counts.
- Amplitude pioneered behavioral cohort analysis and became a category leader in product analytics.
- Both tools support autocapture, funnels, retention, and behavioral segmentation.

## Latest updates

- **2025-02** — Mixpanel simplifies pricing: first 1M events free on Growth, roughly $0.28 per 1,000 events after.
- **2026-07** — Amplitude's public pricing moves toward event-volume-based tiers.

## Links

- Website: https://mixpanel.com
- LinkedIn: https://www.linkedin.com/company/mixpanel/
- Twitter/X: https://twitter.com/mixpanel
- GitHub: https://github.com/mixpanel
- YouTube: https://www.youtube.com/mixpanel
- Facebook: https://www.facebook.com/mixpanel

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Published by YesPress — https://yespress.io
Last updated: 2026-08-16