# Yotpo

> Yotpo is a commerce software company that helps brands turn customer opinion into a sales and retention asset. Its current portfolio centers on Reviews & UGC, Loyalty & Referrals, and the early-access Discover platform for measuring and improving product visibility in AI shopping answers. After spending several years assembling a broad retention suite, Yotpo retired its native email and SMS products at the end of 2025 and returned to the two businesses that made its name, while extending their data into AI-search optimization.

- **Founded:** 2011
- **Headquarters:** New York, United States
- **Founders:** Tomer Tagrin (Co-founder and CEO), Omri Cohen (Co-founder)
- **Team size:** LinkedIn lists 501-1,000 employees and showed roughly 788 profiles in 2026; reporting in August 2025 said a restructuring cut about 200 roles.
- **Products:** Reviews & UGC, Loyalty & Referrals, Discover, Email & SMS
- **Notable:** Reached a $1.4 billion valuation in its 2021 Series F round., Surpassed $100 million in annual recurring revenue by March 2021., Built a customer base of more than 30,000 commerce brands.

## Products & services

- **Reviews & UGC** — Collects, moderates, analyzes, translates, syndicates and displays written reviews, ratings, customer photos and videos; includes AI summaries, smart display features and Reviews Atlas benchmarking.
- **Loyalty & Referrals** — Lets commerce brands design points, VIP tiers, rewards, referral programs and personalized loyalty experiences across online and in-store touchpoints.
- **Discover** — An early-access AI visibility and answer-engine optimization platform that tracks how products appear in ChatGPT, Gemini, Google AI Mode and other AI shopping experiences, then recommends or executes onsite, content and activation improvements.
- **Email & SMS** — Former native messaging products used for automated commerce campaigns; Yotpo fully deprecated them on December 31, 2025 and directed customers toward partners including Attentive and Omnisend.

## Achievements

- Reached a $1.4 billion valuation in its 2021 Series F round.
- Surpassed $100 million in annual recurring revenue by March 2021.
- Built a customer base of more than 30,000 commerce brands.
- Created Reviews Atlas using data from more than 15,000 brands and 300 million reviews.
- Acquired Swell Rewards in 2018 to enter loyalty and referrals.
- Acquired SMSBump in 2020, expanding into mobile messaging before later leaving the category.
- Named to the Forbes Cloud 100 and established offices across six global cities.

## Latest updates

- **2025-08** — Announced a strategic retreat from native email and SMS, a restructuring reported to affect about 200 employees, and a renewed focus on Reviews and Loyalty.
- **2025-09** — Named Attentive a premier and preferred SMS and email partner, with Omnisend also recommended for migrating customers.
- **2025-12** — Completed the scheduled deprecation of Yotpo Email and SMS on December 31.
- **2026-03** — Introduced Discover in early access as a commerce-specific AI visibility and answer-engine optimization platform.
- **2026-06** — Published new AEO research and product education around tracking catalog visibility across ChatGPT, Gemini and Google AI experiences.

## Links

- Website: https://www.yotpo.com/
- LinkedIn: https://www.linkedin.com/company/yotpo
- Twitter/X: https://twitter.com/Yotpo
- YouTube: https://www.youtube.com/@Yotpo
- Instagram: https://www.instagram.com/yotpo/
- Facebook: https://www.facebook.com/yotpo

---

Profile page: https://yespress.io/yotpo
Published by YesPress — https://yespress.io
Last updated: 2026-08-15