# Yoonhyung Lee

> Yoonhyung Lee is CEO and partner of M+R, a nonprofit fundraising and communications firm. Previously the Smithsonian’s director of digital philanthropy and an online marketing leader at KQED, she became an M+R partner in 2022 and CEO in December 2023. Her public work spans museum engagement, crowdfunding, donor cultivation, and digital fundraising strategy.

- **Role:** CEO and Partner at M+R
- **Organizations:** M+R, Smithsonian Institution, KQED
- **Known for:** Helped lead digital philanthropy during the Smithsonian’s first Kickstarter campaign, Reboot the Suit, which attracted 9,477 backers and $719,779 in 2015., LinkedIn lists a June 2015 CASE Circle of Excellence Gold Award for Best Use of Social Media for Smithsonian Summer Showdown., Became a partner and subsequently CEO of M+R.

## Career timeline

- **Before the Smithsonian** — Worked in media relations and directed online marketing at KQED; exact employment dates unverified.
- **2014** — Identified publicly as the Smithsonian’s first director of digital philanthropy.
- **2015** — Represented the Smithsonian’s inaugural Kickstarter partnership and Reboot the Suit campaign.
- **2016** — Listed as Senior Vice President at M+R in the American Museum Membership Conference program.
- **2021** — Coauthored Making the most of mid-level with Sarah DiJulio and participated in Current’s digital fundraising webinar.
- **2022** — Named M+R partner on October 5 while leading Digital Fundraising & Advocacy.
- **2023** — M+R announced her appointment as CEO on December 11.
- **2024** — Presented a Bridge Conference session with Anita Yankova on Twitch, TikTok, Tiltify, and influencers.

## Achievements

- Helped lead digital philanthropy during the Smithsonian’s first Kickstarter campaign, Reboot the Suit, which attracted 9,477 backers and $719,779 in 2015.
- LinkedIn lists a June 2015 CASE Circle of Excellence Gold Award for Best Use of Social Media for Smithsonian Summer Showdown.
- Became a partner and subsequently CEO of M+R.

## Latest updates

- **2026-08** — Shared a public LinkedIn invitation to learn about Scout Quest and optimizing fundraising audiences.
- **2026-06** — Posted about M+R’s in-person team gathering, thanking speakers Katie Benner and Faisal Al-Juburi and mentioning a Red Sox game.
- **2025-03** — M+R announced that Lee and Sarah DiJulio would attend The Nonprofit Alliance Fundraisers Symposium in Washington.

## Links

- Website: https://www.mrss.com/
- LinkedIn: https://www.linkedin.com/in/yoonhyung-lee-28859423/

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Profile page: https://yespress.io/yoonhyung-lee
Published by YesPress — https://yespress.io
Last updated: 2026-10-06