# YOOBIC

> YOOBIC is a frontline employee experience platform that unifies task management, communications, and mobile learning in a single app for retail, hospitality, grocery, and other deskless workforces. Founded in London in 2014 by brothers Fabrice, Avi, and Gilles Haiat, the company helps head offices push consistent store execution while giving frontline teams the tools, training, and information they need to serve customers. YOOBIC has layered generative AI across its platform - including its NEO assistants and Store Manager Copilot - and is used by 350+ enterprise brands and around 2 million users across roughly 80 countries.

- **Founded:** 2014
- **Headquarters:** London, United Kingdom (with New York, NY office)
- **Founders:** Fabrice Haiat (CEO & Co-Founder), Avi Haiat (CTO & Co-Founder), Gilles Haiat (Co-Founder)
- **Team size:** ~210 employees
- **Products:** Task Management, Communications, Learning, YOOBIC NEO, Store Manager Copilot
- **Notable:** Named to Fast Company's World's Most Innovative Companies 2024, Recognized across five 2024 Gartner Hype Cycle reports, Raised $50M Series C in 2021, bringing total funding to roughly $80M+

## Products & services

- **Task Management** — Assign, track, and verify store-level tasks, audits, visual merchandising checks, and compliance activities with photo validation and real-time dashboards.
- **Communications** — Mobile-first messaging, newsfeeds, and real-time updates that connect HQ with frontline teams and reduce email and paper.
- **Learning** — Mobile microlearning and social learning platform delivering bite-sized, gamified training to frontline workers.
- **YOOBIC NEO** — Suite of conversational generative-AI assistants for training, communication, and content creation, including NeoCreator which turns unstructured content into ready-to-launch training modules.
- **Store Manager Copilot** — AI assistant that gives retail leaders natural-language insights, performance analysis, and recommended actions, combining YOOBIC operational data with Humanitics predictive intelligence.
- **Integrations** — 200+ enterprise system connectors linking YOOBIC to workforce management, HR, BI, and retail systems.

## Achievements

- Named to Fast Company's World's Most Innovative Companies 2024
- Recognized across five 2024 Gartner Hype Cycle reports
- Raised $50M Series C in 2021, bringing total funding to roughly $80M+
- Scaled to ~2 million frontline users and 350+ enterprise brands across ~80 countries
- Shoprite rollout across 3,600+ stores, Africa's largest retailer
- Acquired Humanitics to expand AI leadership in retail

## Latest updates

- **2025-11** — Shoprite Group began rolling out YOOBIC's AI-powered retail operations platform across 3,600+ stores.
- **2025-11** — YOOBIC acquired Humanitics and launched Store Manager Copilot to expand its AI leadership in retail.
- **2024-03** — Named to Fast Company's list of the World's Most Innovative Companies of 2024.
- **2023** — Launched YOOBIC NEO generative-AI assistants, including NeoCreator for turning content into training modules.

## Links

- Website: https://yoobic.com
- LinkedIn: https://www.linkedin.com/company/yoobic
- Twitter/X: https://twitter.com/YOOBIC
- YouTube: https://www.youtube.com/c/yoobic
- Instagram: https://www.instagram.com/yoobic/
- Facebook: https://facebook.com/yoobicapp

---

Profile page: https://yespress.io/yoobic
Published by YesPress — https://yespress.io
Last updated: 2026-07-17