# Yoni Bloch

> Yoni Bloch is an Israeli rock musician turned technology founder who runs eko, the New York company that invented seamless interactive, branching video. He started eko (originally Interlude) with his bandmates in 2011 after they wanted to make a music video the viewer could steer and found no tool existed to build it. eko went on to power the interactive version of Bob Dylan's 'Like a Rolling Stone,' work with Coldplay, Intel, Pepsi and Disney, and sign a $250 million joint venture with Walmart. Today Bloch is pushing eko toward AI-driven, shoppable, choice-driven video for retail and entertainment.

- **Role:** Co-Founder & CEO at eko
- **Organizations:** eko, Interlude
- **From:** Beersheba, Israel
- **Nationality:** Israeli
- **Known for:** Co-founded and leads eko, the company credited with inventing seamless interactive branching video., Powered the interactive video for Bob Dylan's 'Like a Rolling Stone', named Time Magazine's clip of the year., Signed a $250 million joint venture with Walmart to build interactive retail and entertainment content.

## Career timeline

- **2004** — Releases debut album 'Ulay Ze Ani' (Maybe It's Me) in Israel after being discovered on the Bama Hadasha music website.
- **2007** — Releases second album 'Hergelim Ra'im' (Bad Habits), including a Hebrew adaptation of Poe's 'Annabel-Lee'.
- **2008** — Releases third album 'Al Mi Ani Oved' with an accompanying film; serves as guest judge on the 5th season of Israel's 'Kochav Nolad' (Israeli Idol).
- **2011** — Co-founds Interlude (later eko) with bandmates Barak Feldman and Tal Zubalsky after finding no technology existed to build a branching music video.
- **2013** — eko powers the interactive video for Bob Dylan's 'Like a Rolling Stone', named Time Magazine's clip of the year.
- **2018** — Walmart and eko announce a $250 million joint venture for interactive storytelling in entertainment and retail.
- **2020** — eko technology powers online interactive performances at Israel's Festigal festival; interactive versions outperform linear ones.
- **2020s** — Repositions eko toward AI-driven, choice-driven and shoppable video for D2C brands, ecommerce and entertainment, based in New York.

## Achievements

- Co-founded and leads eko, the company credited with inventing seamless interactive branching video.
- Powered the interactive video for Bob Dylan's 'Like a Rolling Stone', named Time Magazine's clip of the year.
- Signed a $250 million joint venture with Walmart to build interactive retail and entertainment content.
- Raised roughly $62.5 million from Sequoia Capital, Intel Capital, NEA, MGM, Sony, Samsung and Eric Schmidt's Innovation Endeavors.
- Released three top-selling albums in Israel and produced records for major Israeli artists.
- Delivered interactive projects with Coldplay, Wiz Khalifa, Led Zeppelin, CeeLo Green, Aloe Blacc, Intel, Pepsi, Coca-Cola, Disney and more.

## Latest updates

- **2020-01** — eko powered interactive online performances for Israel's Festigal festival, where interactive versions proved more popular than linear ones.
- **2018-10** — Announced a $250 million joint venture with Walmart to create interactive storytelling for entertainment and retail.

## Links

- Website: https://eko.com
- LinkedIn: http://www.linkedin.com/in/yonibloch
- Twitter/X: http://twitter.com/ekovideo
- YouTube: https://www.youtube.com/watch?v=ERhXhIKafTQ
- Facebook: https://www.facebook.com/helloeko

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Profile page: https://yespress.io/yoni-bloch
Published by YesPress — https://yespress.io
Last updated: 2026-07-07