# Yongjoon Choe

> Yongjoon Choe is the founder and CEO of lululab, the Seoul-based AI skincare company that spun out of Samsung's C-Lab in 2017. He turned a genome-sequencing detour at Harvard into Lumini, a system that reads ten-plus skin conditions from a single face photo in about ten seconds and recommends products to match. Under Choe, lululab has won CES Innovation Awards four years running and built its diagnostics on a deep-learning model trained on millions of skin-data points.

- **Role:** Founder and CEO at lululab Inc.
- **Organizations:** lululab Inc., Samsung Electronics (C-Lab, former)
- **Nationality:** South Korean
- **Education:** BSc in Bio Engineering, Cornell University, DNA genome sequencing research, Harvard Medical School
- **Known for:** Founded and leads lululab, a Samsung C-Lab spin-off valued as a leading AI skincare company., Created Lumini, which analyzes 10+ skin conditions from a single face photo in about 10 seconds., Built diagnostics on a deep-learning model trained on more than 5 million global skin-data points.

## Career timeline

- **2017** — Founded lululab as a spin-off from Samsung Electronics' C-Lab venture program, where he had led the Lumini project as a Creative Leader.
- **2018** — Debuted Lumini, lululab's first smart beauty device, at CES.
- **2019** — lululab named a CES Innovation Awards honoree; expanded toward the Middle Eastern market and showcased at Beautyworld Middle East and IECSC New York.
- **2020** — Closed Series B funding led by Netmarble.
- **2021** — Positioned lululab as an AI-based K-beauty leader; reiterated vision to provide home aesthetic devices plus customized services.
- **2022** — lululab won CES Innovation Awards in two categories (Health & Wellness and Software & Mobile Apps) for the fourth consecutive year; raised Series C funding.

## Achievements

- Founded and leads lululab, a Samsung C-Lab spin-off valued as a leading AI skincare company.
- Created Lumini, which analyzes 10+ skin conditions from a single face photo in about 10 seconds.
- Built diagnostics on a deep-learning model trained on more than 5 million global skin-data points.
- Led lululab to CES Innovation Award recognition four consecutive years (2019-2022).
- Raised through Series C, with roughly $19.28M in total funding reported.

## Latest updates

- **2022-07** — lululab raised Series C funding (Last Raised reported July 2022), backing further expansion of its Lumini lineup and skin-data platform.
- **2022-01** — lululab named a CES Innovation Awards honoree for the fourth consecutive year, winning in Health & Wellness and Software & Mobile Apps.

## Links

- Website: https://lulu-lab.com
- LinkedIn: http://www.linkedin.com/in/yongjoon-choe-b1348120
- Twitter/X: https://twitter.com/IncLululab
- Facebook: https://www.facebook.com/lululab.official

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Profile page: https://yespress.io/yongjoon-choe
Published by YesPress — https://yespress.io
Last updated: 2026-06-04