# Yodo1 Games

> Yodo1 helps game studios earn from and grow their games through managed ad monetization, mobile and PC publishing, and entertainment IP licensing. Founded in Beijing in 2011 by Henry Fong and James LaLonde, it now operates remotely across global markets.

- **Founded:** 2011
- **Headquarters:** Beijing, China
- **Founders:** Henry Fong (Co-Founder and Co-CEO), James LaLonde (Co-Founder and Co-CEO)
- **Products:** Managed Ad Services (MAS), Mobile publishing, IP licensing and crossovers, IPverse, Spicy Koala PC publishing
- **Notable:** Raised US$18 million across the specified 2012-2013 rounds., Company reports MAS powers more than 4,500 games., Company reports 6,000+ indie developers supported and 3.5B+ players reached over its history.

## Products & services

- **Managed Ad Services (MAS)** — A single-SDK managed monetization service providing mediation configuration, ad optimization, support and consolidated payments.
- **Mobile publishing** — Publishing strategy, localization, user acquisition, live operations, community support and China market entry.
- **IP licensing and crossovers** — Matching games and rights holders, negotiating commercial arrangements and coordinating creative approvals and live events.
- **IPverse** — Licensing intelligence with collaboration data, IP rankings and AI-assisted matching; announced at ChinaJoy in July 2025.
- **Spicy Koala PC publishing** — Yodo1-backed PC publishing label serving independent developers and Steam releases.
- **Rodeo Stampede** — A running-and-animal-collecting game developed with Featherweight Games and supported through continuing content and live operations.

## Achievements

- Raised US$18 million across the specified 2012-2013 rounds.
- Company reports MAS powers more than 4,500 games.
- Company reports 6,000+ indie developers supported and 3.5B+ players reached over its history.
- Yodo1 reports a 26% ARPDAU lift in the ActFirst split test and 48% after full rollout.
- Yodo1 reports a 30% average eCPM improvement for Tiny Rails in its initial MAS trial.
- Continues operating and publishing long-lived titles including Rodeo Stampede.

## Latest updates

- **2026-09** — September 16: announced a returning Raid Rush and Terminator 2 crossover for the film’s 35th anniversary.
- **2026-09** — September 10: announced Top Heroes and Stranger Things collaboration, including Stranger Things: Tales From ’85.
- **2026-08** — August 27: described its work with IGG and Hasbro on the first Lords Mobile and Transformers collaboration, launched August 3.

## Links

- Website: https://www.yodo1.com/
- LinkedIn: https://www.linkedin.com/company/yodo1/
- Twitter/X: https://x.com/yodo1games
- GitHub: https://github.com/Yodo1Games
- Instagram: https://www.instagram.com/yodo1games/
- Facebook: https://www.facebook.com/Yodo1Games/

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Profile page: https://yespress.io/yodo1-games
Published by YesPress — https://yespress.io
Last updated: 2026-10-15