# Yodle

> Yodle was a New York company combining local marketing software with managed advertising for small businesses and franchise networks. Web.com acquired it in March 2016 in a transaction announced at $342 million. Its enterprise product Centermark continued under Enspire for Enterprise, the current destination of Yodle.com; this profile follows the documented standalone business and its legacy.

- **Founded:** 2005
- **Headquarters:** New York, United States
- **Founders:** Nathaniel Stevens (Co-founder; initial CEO), Ben Rubenstein (Co-founder; sales leadership), Kartik Hosanagar (Co-founder; marketing technology), John Berkowitz (Co-founder; national accounts leadership), Milind Mehere (Co-founder; management and fundraising)
- **Products:** Marketing Essentials, Yodle Ads, Centermark, Lighthouse / Lighthouse 360, Reviews management and photo syndication
- **Notable:** Reached more than 50,000 customers by the period of its 2016 sale., Google’s 2013 North America Premier SMB Partner Mobile Champion award, announced January 2014., Built a portfolio spanning local advertising, franchise marketing and practice automation.

## Products & services

- **Marketing Essentials** — Historical flagship subscription combining web presence, conversion tools and automated customer communications, including listings, email, reviews and photos.
- **Yodle Ads** — Managed paid-search advertising with automated bidding and a customer-agreed media budget; available alongside the platform.
- **Centermark** — Marketing coordination and business intelligence for franchises, dealer networks and businesses with multiple locations.
- **Lighthouse / Lighthouse 360** — Practice automation including patient appointment reminders; expanded Yodle’s portfolio through its 2013 acquisition of Lighthouse Practice Management.
- **Reviews management and photo syndication** — Review requests, response tools, RateABiz hosting and photo distribution across online channels.

## Achievements

- Reached more than 50,000 customers by the period of its 2016 sale.
- Google’s 2013 North America Premier SMB Partner Mobile Champion award, announced January 2014.
- Built a portfolio spanning local advertising, franchise marketing and practice automation.
- Acquired by Web.com on March 9, 2016, following an announced $342 million agreement.

## Latest updates

- **2016-03** — Web.com completed its acquisition of Yodle on March 9.
- **2016-09** — Web.com’s quarterly filing described Yodle products as having higher churn than its domain subscriber base.
- **2020-04** — Enterprise Online, previously Web.com for Enterprise, announced the Enspire for Enterprise brand after acquisition by Perseus Group, part of Constellation Software; Centermark remained core to its offering.
- **2025-06** — Corporate context: Newfold Digital announced the integration of Web.com into Network Solutions; this does not establish current availability of each former Yodle product.
- **2026-10** — Research check: Yodle.com redirects to Enspire for Enterprise, whose current services page describes Centermark analytics. This documents the website destination and platform continuation, not identical ownership of every former Yodle business line.

## Links

- Website: http://www.yodle.com
- LinkedIn: https://www.linkedin.com/company/yodle/
- Twitter/X: https://twitter.com/yodle
- YouTube: https://www.youtube.com/yodle
- Facebook: https://www.facebook.com/yodle

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Profile page: https://yespress.io/yodle
Published by YesPress — https://yespress.io
Last updated: 2026-10-01