# Yoda Yee

> Yoda Yee is the London-based founder and CEO of Threecolts, established in 2021. A former Amazon employee, he leads a commerce software business built through acquisitions and product development, including InventoryLab, Tactical Arbitrage and Seller 365. His public writing covers seller profitability, concentration risk, remote leadership and the practical limits of AI in marketplace operations.

- **Role:** Founder and CEO at Threecolts
- **Organizations:** Threecolts, Amazon
- **Nationality:** American
- **Known for:** Founded Threecolts in 2021., Led a company that reported 23 business acquisitions by June 2025., Threecolts reported approximately $200 million in financing and over 500 employees globally in June 2025.

## Career timeline

- **2014-2019** — Worked at Amazon for five years, as recalled in his April 2025 essay on concentration risk.
- **2021** — Founded Threecolts; Crossbeam lists its initial partnership with the company in 2021.
- **2022** — Appointed a director of Threecolts UK Ltd on February 16.
- **2024** — Threecolts acquired Marketplace Pulse, announced March 12.
- **2025** — Announced Seller 365, Margin Pro and Multichannel Pro on February 17.
- **2025** — Threecolts reported 23 acquisitions and approximately $200 million raised in its June 10 CFO appointment announcement.
- **2026** — Published a September 8 essay describing tests of six Threecolts MCP servers and the company’s AI Operator approach.

## Achievements

- Founded Threecolts in 2021.
- Led a company that reported 23 business acquisitions by June 2025.
- Threecolts reported approximately $200 million in financing and over 500 employees globally in June 2025.
- Introduced Seller 365 with an advertised $69 monthly launch price in February 2025.

## Latest updates

- **2026-09** — Published “MCPs for Amazon software: Are they worth it?” on September 8, describing testing experiences and the AI Operator approach.
- **2025-10** — Appeared in Silent Sales Machine Radio episode 1076, released October 9, discussing Amazon reseller policies with Jim Cockrum.
- **2025-06** — Reported increased cross-product usage and customer lifetime value following the shift to bundled products in a public LinkedIn post; these are management-reported results.

## Links

- Website: https://www.threecolts.com/
- LinkedIn: https://www.linkedin.com/in/yoda-y/
- Twitter/X: https://x.com/yodayee

---

Profile page: https://yespress.io/yoda-yee
Published by YesPress — https://yespress.io
Last updated: 2026-10-21