# Yoav Izhar-Prato

> Yoav Izhar-Prato is the co-founder, CEO and chairman of Skai, the advertising technology company founded as Kenshoo in 2006 with Nir Cohen and Alon Sheafer. His earlier career included telecommunications and mobile payments. He has led the business through its expansion into retail media, its 2021 rebrand and its adoption of generative AI.

- **Role:** Co-founder, CEO and Chairman of the Board at Skai
- **Organizations:** Skai (formerly Kenshoo), Beijing PrePay, Motorola Solutions, CellPay, ECI Telecom
- **Nationality:** Israeli
- **Education:** EBA (as listed in a LinkedIn-derived profile), Ruppin Academic Center
- **Known for:** Co-founded and continues to lead Skai, established as Kenshoo in 2006., Led the business through its 2021 transition to the Skai brand and expanded intelligence offering., Led Skai during the introduction of Celeste AI and Agent Connect.

## Career timeline

- **1995–1999** — General Manager of ECI Thailand.
- **2000–2002** — VP of Marketing, Business Development and Sales at CellPay.
- **2002–2004** — Independent consultant for Motorola.
- **2004–2006** — Founder and chairman of Beijing PrePay.
- **2006** — Co-founded Kenshoo with Nir Cohen and Alon Sheafer.
- **2021** — Led Kenshoo as it rebranded to Skai following the Signals Analytics acquisition.
- **2025** — Skai introduced Celeste AI on April 2.
- **2026** — Skai launched Agent Connect in September.

## Achievements

- Co-founded and continues to lead Skai, established as Kenshoo in 2006.
- Led the business through its 2021 transition to the Skai brand and expanded intelligence offering.
- Led Skai during the introduction of Celeste AI and Agent Connect.

## Latest updates

- **2026-10** — On October 20, Power Digital and Skai announced an Agent Connect partnership for Omega.
- **2026-09** — Skai introduced Agent Connect for external AI agents, launching with reporting and campaign-action connectors.
- **2026-06** — Skai reduced its workforce by roughly 100 people, about 20%, citing changes in operations including AI adoption.

## Links

- Website: https://skai.io/
- LinkedIn: https://www.linkedin.com/in/yoav-izhar-prato-967172

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Profile page: https://yespress.io/yoav-izhar-prato
Published by YesPress — https://yespress.io
Last updated: 2026-10-23