# YipitData

> YipitData is a New York market-intelligence company that turns receipts, card transactions, web activity, app usage and business-spend records into evidence about company performance and consumer behavior. It sells annual subscriptions to investors, retailers and brands, pairing proprietary data infrastructure with analysts and an AI query layer. The useful twist is its origin: the founders first built a daily-deals aggregator, then realized the normalized data underneath the consumer product was the more durable business.

- **Founded:** 2010
- **Headquarters:** New York, United States
- **Founders:** Vinicius Vacanti (Co-Founder and CEO), James Moran (Co-Founder and Board Member)
- **Team size:** 750+ employees globally according to YipitData; supplied company data lists approximately 960 employees.
- **Products:** Investor Research and Analysis, Dashboards and Data Feeds, Corporate Market Intelligence, Signals, SpendHound
- **Notable:** Pivoted from consumer daily-deals aggregation to alternative-data research in 2013., Reached more than $20 million in annual revenue and more than 100 employees by 2019 while growing profitably, according to Norwest., Norwest reports nearly 10x shareholder value creation, a 25% lift in net retention and 7x customer growth between its 2019 investment and the 2021 recapitalization.

## Products & services

- **Investor Research and Analysis** — Company and sector research built from alternative datasets, with analyst interpretation for public and private investors.
- **Dashboards and Data Feeds** — Granular KPIs, underlying datasets and recurring delivery for research, strategy and business-intelligence workflows.
- **Corporate Market Intelligence** — Market-share, shopper, SKU, pricing, assortment, leakage and cross-shopping analysis for brands and retailers.
- **Signals** — ERP-sourced software-spend intelligence covering spending and adoption trends across more than 250,000 software vendors.
- **SpendHound** — Software procurement and spend-management service operated as a YipitData company.
- **AI Insight Agent** — A natural-language analysis interface whose answers draw on more than 40 data sources and can be drilled down by time, region, channel and segment.
- **Europe and China Consumer Coverage** — Transaction-based brand and merchant performance products enabling cross-market consumer analysis.

## Achievements

- Pivoted from consumer daily-deals aggregation to alternative-data research in 2013.
- Reached more than $20 million in annual revenue and more than 100 employees by 2019 while growing profitably, according to Norwest.
- Norwest reports nearly 10x shareholder value creation, a 25% lift in net retention and 7x customer growth between its 2019 investment and the 2021 recapitalization.
- Raised up to $475 million from Carlyle in 2021 and exceeded a $1 billion valuation.
- Built a customer base of more than 650 brands, retailers and investors.
- Now covers more than 500,000 companies and tracks $1.8 trillion in B2B spend.
- Expanded consumer coverage into Europe and China in 2024.
- Operates proprietary B2C and B2B panels supplemented by more than 40 always-on sources.

## Latest updates

- **2026-05** — Announced a partnership with Ulta Beauty focused on near-real-time shopper, competitor and category intelligence.
- **2026-04** — Appointed ZoomInfo founder and CEO Henry Schuck to its board; ZoomInfo also adopted SpendHound.
- **2026-03** — Published Signals research using a fixed panel of about 730 companies to examine how AI adoption changes project-management software spend.
- **2025-08** — Published joint analysis with ONE/SIZE using an 11-million-plus U.S. consumer panel to identify the top individual makeup SKU in the first half of 2025.
- **2024-11** — Launched transaction-based consumer products for Europe and China, including coverage of LVMH, Kering, Nike, B&M and Kingfisher.
- **2024-06** — Raised debt financing from CIBC Innovation Banking; the amount was not publicly disclosed.

## Links

- Website: https://www.yipitdata.com/
- LinkedIn: https://www.linkedin.com/company/yipitllc/
- Twitter/X: https://x.com/yipitdata
- Facebook: https://www.facebook.com/pages/category/Information-Technology-Company/YipitData-911975965593663/

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Profile page: https://yespress.io/yipitdata
Published by YesPress — https://yespress.io
Last updated: 2026-08-22