# Yevhenii Kostenetskyi

> Yevhenii Kostenetskyi is the Kyiv-based founder and CEO of Impulse, a mobile puzzle and learning app launched in the Genesis ecosystem in 2018 and part of Headway since 2021. His public career combines a finance background, continued product-growth study and hands-on work on app monetization. Impulse announced 100 million combined iOS and Android downloads in May 2025.

- **Role:** Founder & CEO at Impulse (Headway Inc)
- **Organizations:** Impulse, Headway Inc, Genesis
- **Education:** Professional accountancy qualification; profile reports 14 exams passed and membership currently on hold, ACCA, Data-driven Product Management and Growth certification, GoPractice, Inc, Product Growth Simulator certification, GoPractice, Inc, Monetization + Pricing certification, Reforge
- **Known for:** His LinkedIn profile reports passing all 14 ACCA exams without resits and first-place Ukrainian rankings in three individual papers., Led Impulse through its reported 50 million iOS-download milestone in November 2023., Impulse reported passing 100 million combined iOS and Android downloads in May 2025.

## Career timeline

- **2018** — Joined Genesis with a finance background and received approval to launch Impulse.
- **2021** — Impulse joined Headway after developing separately within Genesis.
- **2021** — Discussed adding advertising to Impulse’s subscription model in an ironSource case study.
- **2024** — Impulse expanded to Android and reported five million Android downloads within roughly three to four months.
- **2025** — Impulse announced 100 million downloads across iOS and Android; Kostenetskyi publicly welcomed Headway’s Bullhound Capital investment.

## Achievements

- His LinkedIn profile reports passing all 14 ACCA exams without resits and first-place Ukrainian rankings in three individual papers.
- Led Impulse through its reported 50 million iOS-download milestone in November 2023.
- Impulse reported passing 100 million combined iOS and Android downloads in May 2025.

## Latest updates

- **2026-01** — Headway Inc, Impulse’s parent company, announced a Series A extension with Endeavor Catalyst participation; this is a company development, not a new personal role.
- **2025-07** — Kostenetskyi publicly welcomed Headway’s strategic investment from Bullhound Capital and expressed pride in Impulse’s membership in the company.
- **2025-05** — Impulse announced 100 million combined Android and iOS downloads.

## Links

- Website: https://headway.inc/
- LinkedIn: https://www.linkedin.com/in/kostenetskyi

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Profile page: https://yespress.io/yevhenii-kostenetskyi
Published by YesPress — https://yespress.io
Last updated: 2026-10-07