# Yesway

> Yesway is a Fort Worth-based operator of roughly 450 convenience stores under the Yesway and Allsup's brands. It sells fuel, groceries, prepared food, private-label goods and loyalty-driven promotions, concentrating on smaller Southwestern and Midwestern markets where a convenience store may double as the local grocer. Its playbook combines real-estate acquisition, new construction, store modernization, data-led operations and the unusually durable draw of Allsup's deep-fried burrito.

- **Founded:** 2015
- **Headquarters:** Fort Worth, United States
- **Founders:** Thomas N. Trkla (Co-founder, Chairman, President and CEO)
- **Team size:** Approximately 5,700 employees
- **Products:** Yesway and Allsup's convenience stores, Allsup's foodservice, Yesway & Allsup's Rewards, Professional Driver Rewards, Fleet and fuel-card services
- **Notable:** Listed on the Nasdaq Global Select Market under YSWY in April 2026., Reported 449 stores across nine states in June 2026., Ranked the 15th-largest U.S. convenience-store operator by store count in 2025, according to the company's cited CS News ranking.

## Products & services

- **Yesway and Allsup's convenience stores** — A network of fuel-and-retail locations selling groceries, snacks, drinks, alcohol where permitted, lottery products, tobacco and nicotine products, and household essentials.
- **Allsup's foodservice** — A frozen-to-fresh hot-food platform anchored by deep-fried beef-and-bean burritos and chimichangas, extended across much of the portfolio after the 2019 acquisition.
- **Yesway & Allsup's Rewards** — A loyalty program offering Smiles points, member pricing, clubs, digital promotions and fuel discounts linked to eligible in-store purchases.
- **Professional Driver Rewards** — Tiered rewards for high-mileage customers, with points on fuel and store purchases plus weekly beverage and hot-food benefits.
- **Fleet and fuel-card services** — Corporate fleet enrollment, driver rewards and acceptance of major commercial fuel cards at participating locations.
- **Private-label products** — Yesway- and Allsup's-branded snacks, beverages, grocery staples and other high-margin store merchandise.
- **Allsup's Express** — A smaller-format concept for dense or specialized venues, including a bodega-style store near Texas Tech and a grab-and-go unit at Texas Motor Speedway.

## Achievements

- Listed on the Nasdaq Global Select Market under YSWY in April 2026.
- Reported 449 stores across nine states in June 2026.
- Ranked the 15th-largest U.S. convenience-store operator by store count in 2025, according to the company's cited CS News ranking.
- Opened 90 new stores from 2020 through December 2025 and reported a 91st by May 2026.
- Named Chain Store Age's 2024 Breakout Retailer of the Year.
- Named Convenience Store Chain of the Year by CStore Decisions in 2021.
- Won the 2023 Convenience Store News Top Women in Convenience Corporate Empowerment Award.
- CEO Thomas Trkla received the EY Entrepreneur Of The Year 2021 Southwest Award.
- Raised more than $630,000 at its fifth annual Golf & Clays Classic in 2025.
- Delivered Q1 2026 net income of $30.2 million, compared with a $5.6 million loss a year earlier.

## Latest updates

- **2026-06** — Reported first-quarter revenue of $683.6 million, net income of $30.2 million and adjusted EBITDA of $59.2 million; same-store inside merchandise sales grew 4.5%.
- **2026-06** — Launched a Summer of America promotion across Yesway and Allsup's stores.
- **2026-05** — Continued Oklahoma expansion with a new Allsup's store in Wagoner, bringing the reported network to 449 stores.
- **2026-04** — Completed its Nasdaq IPO at $20 per share, selling 16.1 million shares including the underwriters' option and receiving about $301.1 million in net proceeds.
- **2026-01** — Opened new 6,277-square-foot Allsup's stores in Odessa and Monahans, bringing its Texas count to 250.
- **2026-01** — Named Robert Hampton chief technology officer.

## Links

- Website: https://yesway.com
- LinkedIn: https://www.linkedin.com/company/yeswaystores
- Twitter/X: https://twitter.com/yeswaystores
- Instagram: https://www.instagram.com/yeswaystores/
- Facebook: https://www.facebook.com/YeswayStores/

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Profile page: https://yespress.io/yesway
Published by YesPress — https://yespress.io
Last updated: 2026-08-13