# YesStyle.com

> YesStyle is a Hong Kong-based cross-border retailer and discovery platform for Asian beauty, fashion and lifestyle products. Launched in 2006 by YesAsia co-founders Joshua Lau and Priscilla Chu, it combines a deep catalog, multilingual storefronts, creator-led customer acquisition and increasingly automated fulfillment to connect Asian brands with shoppers worldwide. YesStyle Platforms generated US$347.5 million in 2025, while the wider YesAsia Holdings group is extending the model into wholesale and physical retail.

- **Founded:** 2006
- **Headquarters:** Hong Kong, Hong Kong SAR
- **Founders:** Joshua K. Lau (Co-founder; CEO of parent YesAsia Holdings), Priscilla Chu (Co-founder; Vice President of Operations at YesStyle)
- **Team size:** Approximately 580 employees according to supplied company data; YesStyle's public company overview says the broader team exceeds 400 across Hong Kong, Korea and Japan.
- **Products:** YesStyle online marketplace, YesStyle mobile app, YesStyle Influencer Program, Elite Club and rewards, Yesful Land
- **Notable:** YesStyle Platforms reached approximately US$347.5 million in 2025 revenue, up 30.8% year over year., The mobile app generated approximately US$178.7 million in 2025 revenue and logged 4.898 million downloads during the year., The influencer network grew to approximately 502,000 in 2025 and referred US$104.8 million in revenue.

## Products & services

- **YesStyle online marketplace** — A multilingual B2C storefront for more than 200,000 Asian beauty, fashion and lifestyle products, with localized pricing, reviews, promotions and international delivery.
- **YesStyle mobile app** — iOS and Android shopping apps with synchronized carts, loyalty rewards, multilingual browsing and mobile checkout; the app generated US$178.7 million in 2025 revenue.
- **YesStyle Influencer Program** — A tiered affiliate and sponsored-product program that lets social creators earn commission and give followers discount codes.
- **Elite Club and rewards** — A loyalty layer offering points, member pricing and other benefits designed to encourage repeat purchases and reviews.
- **Yesful Land** — A Seoul showroom and community hub for product discovery, creator events, workshops and brand activations.
- **Great Mall concept store** — A 1,500-square-foot physical retail concept in Milpitas, California, extending YesStyle into U.S. offline shopping.

## Achievements

- YesStyle Platforms reached approximately US$347.5 million in 2025 revenue, up 30.8% year over year.
- The mobile app generated approximately US$178.7 million in 2025 revenue and logged 4.898 million downloads during the year.
- The influencer network grew to approximately 502,000 in 2025 and referred US$104.8 million in revenue.
- YesStyle became an authorized distributor or retailer for more than 400 Korean beauty brands.
- Instagram followers passed 1.5 million in July 2024.
- YesStyle won Cosmetics Retailer of the Year - Hong Kong at the 2021 Retail Asia Awards.
- The company's marketing team won Best Creative Shorts at the 2023 YouTube Works Awards in Hong Kong.
- Parent YesAsia Holdings joined the MSCI Hong Kong Micro Cap Index in 2024.
- Two Hong Kong smart warehouses operated more than 400 autonomous mobile robots by 2025.
- YesStyle opened its first U.S. concept store at Great Mall in Milpitas in 2026.

## Latest updates

- **2026-06** — YesStyle brought five K-beauty brands to a Yespresso pop-up cafe in Madrid and partnered with Laka on a personal-color creator event at Yesful Land.
- **2026-05** — The company officially launched a 1,500-square-foot concept store at Great Mall in Milpitas, California, its first U.S. physical store.
- **2026-03** — YesStyle and CLIO held a soft-glam makeup masterclass at the Seoul Yesful Land space.
- **2026-02** — The 2025 YesStyle Awards named winners across ten K-beauty categories using votes from customers, creators and beauty professionals.
- **2025-10** — Yesful Land opened in Seoul's Seongsu district as YesStyle's first immersive showroom and community hub.
- **2025-05** — The group opened a second Hong Kong smart robotics warehouse with 260 autonomous mobile robots.
- **2025-04** — YesStyle and AsianBeautyWholesale debuted at Cosmoprof Worldwide Bologna alongside 15 K-beauty brand partners.

## Links

- Website: https://www.yesstyle.com/
- LinkedIn: https://www.linkedin.com/company/yesstyle.com-limited/
- Twitter/X: https://twitter.com/yesstyle
- YouTube: https://www.youtube.com/@YesStyle
- Instagram: https://www.instagram.com/yesstyle/
- Facebook: https://www.facebook.com/yesstyle
- TikTok: https://www.tiktok.com/@yesstyle

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Profile page: https://yespress.io/yesstyle-com
Published by YesPress — https://yespress.io
Last updated: 2026-08-14