# Yesmail

> Yesmail was an enterprise email and cross-channel marketing technology and services business, combining campaign delivery, customer data, analytics, creative work, and managed programs. Its clients included major consumer brands and PureGym. In 2019, Yes Marketing announced an expanded Adobe relationship, with a planned sunset of the proprietary Yesmail platform. The business belongs to the corporate lineage now called Data Axle.

- **Founded:** 1995
- **Headquarters:** Chicago, United States
- **Founders:** Kevin Manley (Co-founder)
- **Products:** Yesmail email deployment and automation, Yesmail Market Intelligence 2.0, Yesmail360i, Yesmail360i Enhanced Customer Profile, Creative and managed campaign services
- **Notable:** Went public in 1999., Acquired by CMGI in 2000 and by infoUSA in 2003., Launched Yesmail360i in 2016.

## Products & services

- **Yesmail email deployment and automation** — Historical campaign sending and automation technology, paired with email acquisition and retention services.
- **Yesmail Market Intelligence 2.0** — Competitive email and social campaign tracking with filtering, comparative analytics, and exports.
- **Yesmail360i** — Cross-channel marketing and analytics platform linking audience analysis to campaign execution; historically supported email, SMS, push, social, and display.
- **Yesmail360i Enhanced Customer Profile** — Customer data enrichment for acquisition, activation, and reactivation campaigns.
- **Creative and managed campaign services** — Strategy, email design, analytics, deliverability support, campaign production, implementation, and program management.

## Achievements

- Went public in 1999.
- Acquired by CMGI in 2000 and by infoUSA in 2003.
- Launched Yesmail360i in 2016.
- PureGym renewed and upgraded to Yesmail360i in June 2017.

## Latest updates

- **2019-05** — Yes Marketing announced an expanded Adobe relationship pairing Adobe Campaign with agency and implementation services.
- **2019-07** — Forrester reported a planned Yesmail platform sunset, 36 months of support, and migration of existing clients to Adobe Campaign.
- **2020-09** — Parent Infogroup announced its rebrand to Data Axle.

## Links

- Website: https://www.data-axle.com/
- LinkedIn: https://www.linkedin.com/company/yesmail
- Twitter/X: https://twitter.com/yesmail
- Facebook: https://www.facebook.com/yesmailinteractive

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Profile page: https://yespress.io/yesmail
Published by YesPress — https://yespress.io
Last updated: 2026-10-02