# Yelp

> Yelp connects consumers with local businesses through reviews, photos, search, quote requests, reservations and ordering. Its main business is selling advertising to local businesses, particularly service providers, with additional revenue from restaurant software, transactions, data licensing and AI tools.

- **Founded:** 2004
- **Headquarters:** San Francisco, United States
- **Founders:** Jeremy Stoppelman (Co-founder and CEO), Russel Simmons (Co-founder and former CTO)
- **Products:** Yelp website and consumer app, Yelp Ads, Request a Quote, Yelp Guest Manager, Yelp Assistant
- **Notable:** Listed on the New York Stock Exchange in 2012 under YELP., 2025 revenue reached $1.465 billion; net income was $146 million., 330 million cumulative reviews by December 31, 2025.

## Products & services

- **Yelp website and consumer app** — Local business discovery, consumer reviews, photos and business information. Website launched in 2004; iPhone app followed in 2008.
- **Yelp Ads** — Paid business visibility and performance advertising, primarily sold on a cost-per-click basis.
- **Request a Quote** — Consumers describe service projects and contact local professionals for estimates.
- **Yelp Guest Manager** — Restaurant reservation, waitlist and front-of-house management software.
- **Yelp Assistant** — Conversational local discovery and actions. Introduced in 2024; expanded in 2026 with booking and scheduling integrations.
- **Yelp Host** — Restaurant voice AI for answering calls, reservations and pickup ordering. Starts at $249/month or $199/month for Guest Manager customers as announced July 2026.
- **Hatch** — Acquired AI communication and lead management platform for service businesses, covering SMS, email and voice.
- **Yelp Places API and Yelp Insights API** — Business data and insights licensed to third parties.
- **Smart Lead Reply** — Announced October 2026; scheduled for November rollout at $30/month for eligible Request a Quote businesses. Automatically answers and qualifies inquiries.
- **Check for Me** — Announced October 2026 for rollout in coming months to eligible U.S. iOS restaurant pages; calls restaurants for wait times and texts the result.

## Achievements

- Listed on the New York Stock Exchange in 2012 under YELP.
- 2025 revenue reached $1.465 billion; net income was $146 million.
- 330 million cumulative reviews by December 31, 2025.
- Yelp Host had handled more than one million calls by July 2026.

## Latest updates

- **2026-10** — October 20 fall product release adds OpenTable in Yelp Assistant, My Lists and scheduling integrations; announces Smart Lead Reply for November and Check for Me for coming months.
- **2026-08** — Q2 revenue rose 1% year over year to $376 million; net income was $32 million. Other revenue increased 98% to $33 million.
- **2026-07** — Yelp Host passed one million calls and added OpenTable integration and pickup ordering.
- **2026-02** — Completed Hatch acquisition on February 2 for approximately $270 million in announced cash consideration, plus $30 million in employee retention packages.

## Links

- Website: https://www.yelp.com/
- LinkedIn: https://www.linkedin.com/company/yelp-com/
- Twitter/X: https://twitter.com/Yelp
- GitHub: https://github.com/Yelp
- YouTube: https://www.youtube.com/user/yelp
- Instagram: https://www.instagram.com/yelp/
- Facebook: https://www.facebook.com/yelp/
- TikTok: https://www.tiktok.com/@yelp

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Profile page: https://yespress.io/yelp
Published by YesPress — https://yespress.io
Last updated: 2026-10-23