# Yassir

> Yassir is the leading super app for French-speaking Africa, bundling ride-hailing, food and grocery delivery, and digital payments into a single platform serving more than eight million users across the Maghreb and beyond. Founded in 2017 by Stanford-trained engineer Noureddine Tayebi and El Mahdi Yettou, the company has raised over $193 million, including a record $150M Series B led by Bond.

- **Founded:** 2017
- **Headquarters:** Palo Alto, California, USA (operational HQ in Algiers, Algeria)
- **Founders:** Noureddine Tayebi (Founder & CEO), El Mahdi Yettou (Co-founder)
- **Team size:** ~1,500-2,000
- **Products:** Yassir Go, Yassir Express, Yassir Market, Yassir Pay, Yassir Driver / Partner App
- **Notable:** Largest Series B ever raised by a North African startup ($150M, 2022)., Operates in 45+ cities across 6 countries., Backed by Bond (Mary Meeker), Y Combinator, DN Capital and others.

## Products & services

- **Yassir Go** — Ride-hailing across 45+ cities with multiple vehicle tiers.
- **Yassir Express** — On-demand food and restaurant delivery.
- **Yassir Market** — Grocery and essentials delivery.
- **Yassir Pay** — Digital wallet and payments aimed at largely unbanked populations.
- **Yassir Driver / Partner App** — Earnings, schedule, and dispatch tools for the partner side of the network.

## Achievements

- Largest Series B ever raised by a North African startup ($150M, 2022).
- Operates in 45+ cities across 6 countries.
- Backed by Bond (Mary Meeker), Y Combinator, DN Capital and others.
- Reportedly powers 3 of every 5 on-demand transactions in Algeria.

## Latest updates

- **2026-03** — Acquired France-based Kawarizmi to expand retail media and ad-tech across EMEA.
- **2024** — Revenue reported at approximately $225.9M with ~1,500 employees.
- **2023** — Opened first Sub-Saharan office in Dakar, Senegal.

## Links

- Website: https://yassir.com
- LinkedIn: https://www.linkedin.com/company/yassir
- Twitter/X: https://twitter.com/yassir_global
- YouTube: https://www.youtube.com/@yassir_global
- Instagram: https://www.instagram.com/yassir.global/
- Facebook: https://www.facebook.com/Yassir.Algerie/

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Profile page: https://yespress.io/yassir
Published by YesPress — https://yespress.io
Last updated: 2026-05-22