# Yasser Mahmud

> Yasser Mahmud is Workiva's executive vice president and chief marketing officer, a Greater Philadelphia-based technology executive whose route to the C-suite began in systems engineering and passed through product management, Oracle's Primavera business, open-data advocacy, and global enterprise-software marketing. Since joining Workiva in 2017, he has progressed from vice president of product marketing to CMO while making trust, connected data, and community recurring themes in his public work.

- **Role:** Executive Vice President and Chief Marketing Officer at Workiva
- **Organizations:** Workiva, Oracle, Primavera Systems, Infor, Manhattan Associates, Motorola
- **Education:** Dual Bachelor of Science degrees in Electrical Engineering and Industrial & Systems Engineering, Georgia Institute of Technology, Master of Business Administration, The Wharton School, University of Pennsylvania
- **Known for:** Progressed from Workiva vice president of product marketing to executive vice president and chief marketing officer after joining in 2017., Leads Workiva's global marketing and communications functions, including brand, monetization, product and industry marketing, demand generation, field marketing, and public relations., Built integrated marketing programs spanning the Americas, EMEA, and APAC.

## Career timeline

- **1997-1999** — Worked as a systems engineer at Motorola.
- **1999-2000** — Worked as a senior consultant at Manhattan Associates.
- **2000-2002** — Served as a principal product manager at Infor.
- **2002-2008** — Led marketing and product management work at Primavera Systems; Primavera was acquired by Oracle in 2008.
- **2008-2011** — Served as senior director of product strategy at Oracle.
- **2011-2014** — Served as vice president of product strategy at Oracle.
- **2014-2017** — Served as Oracle's vice president of industry strategy.
- **2017-2019** — Joined Workiva as vice president of product marketing.
- **2019-2021** — Served as Workiva's senior vice president of marketing.
- **2021-present** — Serves as Workiva's executive vice president and chief marketing officer, leading global marketing and communications.

## Achievements

- Progressed from Workiva vice president of product marketing to executive vice president and chief marketing officer after joining in 2017.
- Leads Workiva's global marketing and communications functions, including brand, monetization, product and industry marketing, demand generation, field marketing, and public relations.
- Built integrated marketing programs spanning the Americas, EMEA, and APAC.
- Delivered keynotes on open data, connected reporting, and enterprise project portfolio management.
- Served on Workiva's Sustainability Task Force as an executive leader.

## Latest updates

- **2026-06** — Announced as a Workiva Accelerate 2026 keynote participant in Sydney and Melbourne for a discussion on trustworthy data, AI, integrated reporting, risk, and sustainability.
- **2026-01** — Listed in Workiva's 2025 annual report as EVP and Chief Marketing Officer.
- **2025-09** — Participated in an Amplify discussion covering AI, data, talent, career growth, uncertainty, and resilience with finance and sustainability leaders.
- **2025-06** — Appeared in Workiva's 2024 Sustainability Report as a member of the company's Sustainability Task Force.

## Links

- Website: https://www.workiva.com
- LinkedIn: https://www.linkedin.com/in/yassermahmud

---

Profile page: https://yespress.io/yasser-mahmud
Published by YesPress — https://yespress.io
Last updated: 2026-09-04