# Yaniv Makover

> Yaniv Makover is the Tel Aviv-based co-founder and CEO of Anyword. A software engineer with degrees from Ben-Gurion University, he previously led teams at Nokia and Siklu and co-founded Keywee, which helped publishers reach audiences through paid social distribution. His work centers on using language models and marketing performance data to generate and evaluate copy for specific audiences.

- **Role:** Co-founder and CEO at Anyword
- **Organizations:** Anyword, Keywee, Nokia Siemens Networks, Siklu Communications
- **Nationality:** Israeli
- **Education:** BSc in Computer Science, Ben-Gurion University of the Negev, MSc in Information Systems, Data Mining and Software Engineering, Ben-Gurion University of the Negev
- **Known for:** Co-founded Keywee and Anyword., Built a publishing-focused business serving organizations including The New York Times and The Washington Post., Led Anyword through a $21 million funding announcement in November 2021.

## Career timeline

- **2005-2010** — Worked in software engineering and technical leadership at Nokia Siemens Networks.
- **2007** — Co-authored a paper on anomaly detection in web documents in Information Sciences.
- **2010-2011** — Worked as a software manager at Siklu Communications.
- **2013** — Co-founded Keywee; Makover gives 2013 as the founding year in his 2023 interview.
- **2015** — Keywee announced $9.1 million in funding; The New York Times participated as an investor.
- **2019** — Experimented with an early fine-tuned language model that produced an unusable Toyota ad attacking Mazda.
- **2021** — Launched Anyword, a platform for generating and evaluating marketing copy.
- **2021-11** — Anyword announced $21 million in new funding led by Innovation Endeavors.
- **2024** — Publicly announced Custom Blog Models for teaching Anyword a brand’s writing style.
- **2025-11** — Discussed AI adoption and the consequences of abundant generated content on SaaS Scaling Secrets.
- **2026-01** — Joined Avigad Oron and host Katrin Ribant on Knowledge Distillation to discuss enterprise AI and context management.

## Achievements

- Co-founded Keywee and Anyword.
- Built a publishing-focused business serving organizations including The New York Times and The Washington Post.
- Led Anyword through a $21 million funding announcement in November 2021.
- Co-authored a 2007 Information Sciences paper on detecting anomalies in web documents.

## Latest updates

- **2026-01** — Appeared on episode 7 of Knowledge Distillation with Avigad Oron, discussing context management, enterprise AI architecture and changing professional skills.
- **2025-11** — Appeared on SaaS Scaling Secrets to discuss AI-generated content, enterprise adoption and marketing workflows.

## Links

- Website: https://www.anyword.com/
- LinkedIn: https://www.linkedin.com/in/yaniv-makover-a8590b3/

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Profile page: https://yespress.io/yaniv-makover
Published by YesPress — https://yespress.io
Last updated: 2026-10-07