# Yang Wenbin (杨文斌)

> Yang Wenbin (杨文斌) is the Shanghai-based founder, chairman and CEO of Haomai Wealth Management, known as Howbuy. A Peking University science graduate and former fund-company executive, he participated in the launch of HuaAn Innovation in 2001 and founded Howbuy in 2007. His public work includes investor education, writing on fund selection, and support for aesthetic education.

- **Role:** Founder, Chairman and CEO at Haomai Wealth Management Co., Ltd. (Howbuy)
- **Organizations:** Haomai Wealth Management Co., Ltd. (Howbuy), HuaAn Fund Management, China International Fund Management (Shangtou Morgan), HSBC Jintrust Fund Management, ING Barings, Peking University Shanghai Alumni Association
- **Nationality:** Chinese
- **Education:** Bachelor of Science; geophysics department, Peking University, MBA, Shanghai Jiao Tong University, Antai College of Economics and Management, Financial EMBA, Shanghai Jiao Tong University, Shanghai Advanced Institute of Finance
- **Known for:** Participated in designing and launching HuaAn Innovation, China’s first open-ended fund, in 2001., Founded Howbuy in 2007 and led it through the wait for independent fund-sales qualification., Recognised as a Shanghai Leading Talent in 2014.

## Career timeline

- **1992-1994** — Worked at the Shanghai business of Tianjin Securities.
- **1994-1998** — Worked in China research at Barings.
- **1998-2003** — Worked at HuaAn Fund; participated in the design and launch of HuaAn Innovation in 2001.
- **2003-2005** — Worked at Shangtou Morgan, now China International Fund Management.
- **2005-2007** — Deputy general manager at HSBC Jintrust.
- **2007** — Founded Howbuy with former fund-industry colleagues.
- **2012** — Howbuy’s fund-sales subsidiary obtained an independent public-fund sales qualification in February.
- **2015** — Howbuy joined the New Third Board.
- **2017-2018** — Emphasised knowledge transfer and developed offline investor classes.
- **2022-2023** — Howbuy established an aesthetic-education fund at Peking University; Yang attended the February 2023 donation ceremony.

## Achievements

- Participated in designing and launching HuaAn Innovation, China’s first open-ended fund, in 2001.
- Founded Howbuy in 2007 and led it through the wait for independent fund-sales qualification.
- Recognised as a Shanghai Leading Talent in 2014.
- Authored 转型中的中国基金业, published in 2012, and 无处安放的金钱, published in 2017.
- Represented Howbuy in receiving Peking University’s Outstanding Contribution to Education Award at the 2023 donation ceremony.

## Latest updates

- **2026-07** — Featured in Howbuy’s nineteenth-anniversary nineteen-question conversation, framed around long-term judgment and the AI era.
- **2026-04** — Named company head in the 2025 annual-report summary released April 15, 2026.
- **2025-12** — Released a 2026 investor letter framed around “dual lanes”, technology and global allocation.
- **2025-11** — Addressed the Guangzhou investment-adviser conference in Nansha on allocation, product selection and behavioural coaching.

## Links

- Website: https://www.howbuy.com/

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Profile page: https://yespress.io/yang-wenbin
Published by YesPress — https://yespress.io
Last updated: 2026-10-23