# Yana

> Yana is a Spanish-first AI emotional-support app built by Andrea Campos, a self-taught coder who battled depression from age 8. What started as a graduation project in Mexico grew - with zero marketing spend - into a companion used by more than 15 million people across 35 countries, blending CBT exercises, mood tracking and a non-judgmental chat character that people talk to when they can't reach a therapist.

- **Founded:** 2017
- **Headquarters:** Mexico City, Mexico
- **Founders:** Andrea Campos (CEO and Founder)
- **Team size:** Estimated 30-60 employees (public estimates vary)
- **Products:** Yana app (AI emotional companion), Mood tracking & emotional diary, CBT exercises & assessments, Journaling, gratitude & affirmations, Crisis detection
- **Notable:** Grew from ~80,000 to 1 million users in roughly two weeks after Apple featured it on World Mental Health Day 2020, Reached ~5 million users by mid-2021 and 15 million-plus across 35 countries by 2024, Logged more than 2 billion conversations

## Products & services

- **Yana app (AI emotional companion)** — A conversational AI companion built around CBT and 'third-generation' techniques. Offers real-time, non-judgmental chat, coping strategies and personalized guidance. Originally Spanish-first; English version launched in 2023.
- **Mood tracking & emotional diary** — Daily check-ins, a calendar view with mood icons and a 'mood evolution' graph that visualizes emotional patterns over time.
- **CBT exercises & assessments** — Guided self-esteem and coping 'paths,' plus assessment tests for anxiety, depression and self-esteem, with a periodic mental check-in roughly every 14 days.
- **Journaling, gratitude & affirmations** — Journaling entries, gratitude logging, daily affirmations, streak tracking and home-screen widgets.
- **Crisis detection** — Recognizes crisis language in conversation and redirects users to location-based crisis hotlines.
- **Refuge (community)** — A community space where users can connect with one another for peer support.
- **Yana AI (generative AI)** — Generative-AI-powered conversation, rolled out after ChatGPT's launch. Weekly downloads doubled and message volume rose sharply.

## Achievements

- Grew from ~80,000 to 1 million users in roughly two weeks after Apple featured it on World Mental Health Day 2020
- Reached ~5 million users by mid-2021 and 15 million-plus across 35 countries by 2024
- Logged more than 2 billion conversations
- Ranked a top-3 downloaded app in around 12 countries, at times ahead of TikTok, Twitter and Facebook
- Andrea Campos named among ASEM's E-100 high-impact entrepreneurs in Mexico (2021), reported as #2 overall and #1 among women-led ventures
- Recognized as a Gifted Citizen (Ciudad de las Ideas)
- Scaled to millions of users with essentially zero marketing spend

## Latest updates

- **2024-08** — Announced expansion to the US market, positioning Yana as an AI companion for mental wellbeing beyond Latin America.
- **2023-08** — Integrated generative AI into the chatbot; weekly downloads doubled and users sent roughly 1,900% more messages.
- **2023** — Launched its first English-language version, alongside a rebrand from Yana Mexico / yana.com.mx toward yana.ai.

## Links

- Website: https://yana.ai
- LinkedIn: https://www.linkedin.com/company/yana-ai
- Twitter/X: https://twitter.com/yana_mexico
- Instagram: https://www.instagram.com/hola.yana/
- Facebook: https://facebook.com/yanamexico

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Profile page: https://yespress.io/yana
Published by YesPress — https://yespress.io
Last updated: 2026-08-19