# Yan Li

> Yan Li, also published as Li Yan and 李岩, is the Singapore-based founder and CEO of Wiseasy. A law graduate and former government legal-department employee, he previously co-founded Beijing Emay Softcom before starting Wiseasy in 2012. His public work connects merchant payment terminals with digital commerce, banking access, cloud services, and on-device AI.

- **Role:** Founder and CEO at Wiseasy
- **Organizations:** Wiseasy, Beijing Emay Softcom (亿美软通; co-founder, former CEO), Ministry of Commerce of China / former Ministry of Foreign Trade and Economic Cooperation (former employee)
- **Nationality:** Chinese
- **Education:** University of International Business and Economics, School of Law, Postgraduate study; degree completion unverified, Peking University, Postgraduate study; degree completion unverified, Renmin University of China, Thunderbird School of Global Management
- **Known for:** Founded Wiseasy in 2012 after an earlier mobile-commerce venture., Led Wiseasy as it developed Android merchant terminals and expanded into cloud-based payment infrastructure., Wiseasy announced Qualcomm Ventures backing in its 2024 Series C.

## Career timeline

- **Before entrepreneurship** — Worked in the treaty and law department of China’s commerce ministry / its predecessor.
- **2001** — Co-founded Beijing Emay Softcom with Feng Jun; some later reports date the founding to 2002.
- **2012** — Left the Emay CEO role and founded Wiseasy in November.
- **2015** — Wiseasy announced RMB 100 million in Series B funding from Shining Capital and IDG; Li discussed merchant applications and hardware development publicly.
- **2019** — Published LinkedIn articles about Indian mobile payments, facial recognition payments, and global currency.
- **2021** — Wiseasy established its Singapore international headquarters and a U.S. office.
- **2024** — Wiseasy introduced pi at NRF and announced Qualcomm Ventures participation in Series C funding.
- **2025** — Wiseasy won the Payments category at the SBR National Business Awards and released a payments white paper with Thunderbird.
- **2026** — Wiseasy announced Mastercard Start Path selection and Singapore FinTech Association corporate membership.

## Achievements

- Founded Wiseasy in 2012 after an earlier mobile-commerce venture.
- Led Wiseasy as it developed Android merchant terminals and expanded into cloud-based payment infrastructure.
- Wiseasy announced Qualcomm Ventures backing in its 2024 Series C.
- Wiseasy won the Payments category at the 2025 SBR National Business Awards.

## Latest updates

- **2026-09** — Wiseasy announced RX SSK and P6 launches at Seamless Middle East; this is a company update, not a verified personal appearance by Li.
- **2026-05** — Wiseasy announced selection into Mastercard Start Path, with a statement from Li about its payment infrastructure ambitions.
- **2026-05** — Wiseasy announced Singapore FinTech Association corporate membership, quoting Li on industry collaboration.
- **2025-11** — Wiseasy launched the RX smart reader at Singapore FinTech Festival and quoted Li on payments without barriers; the article was published December 8.

## Links

- LinkedIn: https://www.linkedin.com/in/yan-li-a637aa8a/

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Profile page: https://yespress.io/yan-li
Published by YesPress — https://yespress.io
Last updated: 2026-10-15