# Yami

> Yami, formerly Yamibuy, is a Brea-based online retailer and marketplace for Asian food, beauty, wellness, and home products. Founded by Alex Zhou in 2013, it combines direct retail with third-party sellers and fulfillment services. In April 2026 it reported more than four million registered users and announced a Mitsubishi-backed Series C strategic alliance.

- **Founded:** 2013
- **Headquarters:** Brea, United States
- **Founders:** Alex Zhou (Founder and CEO)
- **Products:** Yami online retail, Beauty and home assortment, Yami Marketplace, Yami x Ivan Ramen cooking kit, Fulfillment by Yami
- **Notable:** Launched in March 2013., Announced its first institutional financing, USD 10 million, in July 2017., Reported more than 2 million customers and 260,000 SKUs in March 2022.

## Products & services

- **Yami online retail** — Asian snacks, groceries, beverages, beauty, wellness, household goods, and appliances sold through the website and mobile apps.
- **Beauty and home assortment** — Cosmetics and household categories added after the food business.
- **Yami Marketplace** — Third-party merchant storefronts alongside Yami retail products.
- **Yami x Ivan Ramen cooking kit** — Historical Japanese pantry ingredient and recipe collaboration inspired by The Gaijin Cookbook.
- **Fulfillment by Yami** — Sellers send bulk inventory to Yami; Yami provides storage, fulfillment, shipping, and customer service.
- **Dropship seller program** — Merchants list products on Yami and ship orders from their own warehouses.

## Achievements

- Launched in March 2013.
- Announced its first institutional financing, USD 10 million, in July 2017.
- Reported more than 2 million customers and 260,000 SKUs in March 2022.
- Reported more than 4 million registered users and 500,000 SKUs in April 2026.
- Secured a Mitsubishi-backed Series C strategic investment in 2026.

## Latest updates

- **2026-04** — Yami announced a live Mitsubishi operating alliance and a Series C strategic investment of undisclosed size; it plans to expand its Japanese assortment and enter Canada.
- **2026-06** — Mitsubishi Shokuhin’s fiscal-year briefing described collaboration with Yami toward a North American portal for Asian products.

## Links

- Website: https://www.yami.com/
- LinkedIn: https://www.linkedin.com/company/yamibuy-com
- Twitter/X: https://twitter.com/yamibuy
- YouTube: https://www.youtube.com/c/yamitv
- Instagram: https://www.instagram.com/yami/
- Facebook: https://www.facebook.com/yami/

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Profile page: https://yespress.io/yami
Published by YesPress — https://yespress.io
Last updated: 2026-10-16