# Yair Adato

> Yair Adato is the co-founder and CEO of Bria AI, a visual generative AI company founded in 2020. A computer vision researcher with a PhD from Ben-Gurion University and collaborative research experience at Harvard, he previously served as CTO of Trax Retail. His work at Bria centers on licensed training data, attribution-based compensation for rights holders, and tools that give businesses control over generated visuals.

- **Role:** Co-founder and CEO at Bria AI
- **Organizations:** Bria AI, Trax Retail, Ben-Gurion University of the Negev, Harvard University, Google
- **Education:** BSc, Ben-Gurion University of the Negev, MSc in computer vision, Ben-Gurion University of the Negev, PhD in computer science, specializing in computer vision; research collaboration with Harvard University, Ben-Gurion University of the Negev
- **Known for:** Google Europe PhD Fellowship in Computer Vision, 2011., Helped scale Trax Retail while serving in technical leadership roles, including CTO., Named inventor on US12033372B2 for attributing generated visual content to training examples.

## Career timeline

- **2008** — Completed an MSc at Ben-Gurion University, according to his IMVC speaker biography.
- **2009** — Received the Zabey Award for best MSc thesis in the Faculty of Natural Sciences, according to his IMVC biography.
- **2011** — Received a Google Europe PhD Fellowship in Computer Vision.
- **2015** — Presented as Trax image recognition director at IMVC; later served as VP of R&D and CTO.
- **2020** — Co-founded Bria AI.
- **2022** — Bria announced its strategic partnership with Getty Images in October.
- **2024** — Named inventor on US12033372B2, granted July 9, covering attribution of generated visual content to training examples.
- **2025** — Bria announced a $40 million Series B in March and launched FIBO in November.

## Achievements

- Google Europe PhD Fellowship in Computer Vision, 2011.
- Helped scale Trax Retail while serving in technical leadership roles, including CTO.
- Named inventor on US12033372B2 for attributing generated visual content to training examples.
- Led Bria through a $40 million Series B announced in March 2025.

## Latest updates

- **2026-07** — Bria announced an AI Breakthrough award for Image Generative AI Solution of the Year.
- **2026-06** — Bria announced V-RMBG 3.0, its video background removal model.
- **2026-04** — Adato appeared on The Media Copilot to discuss trust, licensed data, attribution, and creator economics.
- **2026-02** — In a Pulse 2.0 interview, Adato discussed Bria’s expansion into video and premium-IP licensing.

## Links

- Website: https://bria.ai
- LinkedIn: https://www.linkedin.com/in/yair-adato-4936b236
- Twitter/X: https://x.com/YairAdato

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Profile page: https://yespress.io/yair-adato
Published by YesPress — https://yespress.io
Last updated: 2026-10-25