# Yaakov Karda

> Yaakov Karda is a Tel Aviv-based entrepreneur, author and startup mentor. He co-founded Getwear and then Chatra, a bootstrapped customer-messaging business acquired by Sendinblue, now Brevo, in 2021. His current public LinkedIn profile identifies him as co-founder and CEO of NetIntent.

- **Role:** Co-founder & CEO at NetIntent
- **Organizations:** NetIntent, Chatra, Getwear, WeWork Labs, TheHive by Gvahim, co-founder.cc
- **Education:** Master’s degree in Fashion Marketing and Product Management, Istituto Europeo di Design, B.Sc. in Molecular Biology and Genetics, Saint Petersburg State University
- **Known for:** Co-founded and led bootstrapped customer-messaging company Chatra through its 2021 acquisition by Sendinblue., Chatra reached seven-digit annual recurring revenue by 2021, according to the Bootstrapped episode description., Authored and co-authored customer-support books and guides published by Chatra.

## Career timeline

- **High school; dates not specified** — Helped clients build and repair personal computers.
- **Before 2015** — Co-founded Getwear, an online custom-jeans business.
- **2015** — Getwear processed its final order on January 12; co-founded Chatra with Maria Karda, Artem Polikarpov and Slava Olesik.
- **2021** — Signed the Chatra acquisition agreement in August; Sendinblue announced the acquisition on September 21.
- **2024** — Co-created Bootstrapped with Katya Rozenoer; first episode published April 4. Published his Chatra acquisition retrospective on April 29.
- **Current public profile; verified October 2026** — Lists himself as co-founder and CEO of NetIntent in Tel Aviv.

## Achievements

- Co-founded and led bootstrapped customer-messaging company Chatra through its 2021 acquisition by Sendinblue.
- Chatra reached seven-digit annual recurring revenue by 2021, according to the Bootstrapped episode description.
- Authored and co-authored customer-support books and guides published by Chatra.
- Served as an entrepreneur-in-residence at WeWork Labs and mentored startup founders.

## Latest updates

- **2024-04** — Bootstrapped launched with an episode about selling Chatra; his acquisition retrospective appeared in Smashing Magazine on April 29.

## Links

- Website: https://co-foundercc.notion.site/Hello-world-3b8d983c759c40a4ba8cfe734f9e7ad6
- LinkedIn: https://www.linkedin.com/in/yakovkarda/
- Twitter/X: https://twitter.com/yakovkarda

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Profile page: https://yespress.io/yaakov-karda
Published by YesPress — https://yespress.io
Last updated: 2026-10-15