# Xoxoday

> Xoxoday is a global rewards, recognition, loyalty and incentives infrastructure platform. It helps businesses send gifts, payouts, and rewards to employees, partners, and customers across 100+ countries with a catalog of 1M+ options.

- **Founded:** 2012
- **Headquarters:** Redwood City, California, United States (HQ); Bangalore, India (operations)
- **Founders:** Sumit Khandelwal (Co-founder & CEO), Manoj Agarwal (Co-founder), Abhishek Kumar (Co-founder), Kushal Agrawal (Co-founder), Abhimanyu Choudhary (Co-founder)
- **Team size:** ~540 employees
- **Products:** Plum, Empuls, Compass, Giift LBMS / Loyalty
- **Notable:** Processes approximately $1B in reward and incentive transactions annually, Serves 5,000+ enterprise customers including Fortune 500 firms, Reaches 65M+ end users across 100+ countries

## Products & services

- **Plum** — Rewards, incentives and payouts infrastructure with a 1M+ catalog of gift cards, experiences, and perks across 100+ countries.
- **Empuls** — Employee engagement, recognition and rewards platform with surveys, social intranet, and peer-to-peer awards.
- **Compass** — Sales commissions and channel incentives automation - gamified scorecards, leaderboards, payouts.
- **Giift LBMS / Loyalty** — End-to-end loyalty program management for banks, retailers and airlines, inherited from the Giift platform.

## Achievements

- Processes approximately $1B in reward and incentive transactions annually
- Serves 5,000+ enterprise customers including Fortune 500 firms
- Reaches 65M+ end users across 100+ countries
- Acquired by Giift in 2022; parent renamed to Xoxoday in 2025
- Raised over $100M in total funding

## Latest updates

- **2026-01** — Closed a Series C funding round led by Apis Partners.
- **2025-03** — Giift globally rebranded as Xoxoday following $70M Apis Partners investment.
- **2022-02** — Raised $30M as Giift acquired a majority stake.

## Links

- Website: https://www.xoxoday.com
- LinkedIn: https://www.linkedin.com/company/xoxoday
- Twitter/X: https://twitter.com/thexoxoday
- YouTube: https://www.youtube.com/c/Xoxoday
- Instagram: https://www.instagram.com/thexoxoday/
- Facebook: https://www.facebook.com/thexoxoday/

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Profile page: https://yespress.io/xoxoday
Published by YesPress — https://yespress.io
Last updated: 2026-05-22