# Xola

> Xola is a San Francisco-based SaaS platform that provides enterprise-grade booking, marketing, and operations software for tour operators and activity providers. Founded in 2011, Xola helps over 1,200 businesses in the tours and activities industry manage reservations, process payments, automate marketing, and grow their operations — all from a single cloud-based platform. With integrations across Google, Groupon, Expedia, TripAdvisor, and 75+ other apps, Xola brings enterprise-caliber tools to an industry that has historically been underserved by technology.

- **Founded:** 2011
- **Headquarters:** San Francisco, California, United States
- **Founders:** Scott Zimmerman (CEO & Co-Founder), Anush Ramani (CTO & Co-Founder)
- **Team size:** ~56 employees
- **Products:** Online Booking & Checkout, Command Center, Xolabot, POS & Ticketing, Digital Waivers (e-Waivers)
- **Notable:** 4.8/5 rating on G2 with hundreds of verified reviews, 4.7/5 rating on Capterra with 573+ reviews, SOC 2 Type II certified and CCPA compliant

## Products & services

- **Online Booking & Checkout** — Lightning-fast, mobile-optimized booking system with abandoned cart recovery, customizable coupons, and multi-channel reservation management.
- **Command Center** — Central operations hub for real-time inventory management, staff scheduling, equipment allocation, and live reporting dashboards.
- **Xolabot** — Marketing automation tool that handles customer loyalty campaigns, automated review requests, and Net Promoter Score tracking.
- **POS & Ticketing** — Point-of-sale system integrated with digital check-in, kiosk support, and contactless payments.
- **Digital Waivers (e-Waivers)** — Paperless waiver management for streamlined liability and check-in workflows.
- **Xola Phone App** — Mobile management app for on-the-go operators, allowing booking management, check-ins, and reporting from anywhere.
- **Distribution & Resale Network** — Multi-channel distribution enabling operators to list on TripAdvisor, Expedia, Groupon, Google Reserve, and 75+ partner platforms.
- **Dynamic Pricing** — Rule-based dynamic pricing engine supporting seasonal variations, day-of-week rates, group-size discounts, and product bundling.

## Achievements

- 4.8/5 rating on G2 with hundreds of verified reviews
- 4.7/5 rating on Capterra with 573+ reviews
- SOC 2 Type II certified and CCPA compliant
- 1,200+ customers across the tours and activities industry
- 75+ third-party app integrations
- 100+ platform upgrades delivered
- First booking platform with Reserve with Google integration for tours & activities

## Latest updates

- **2026-03** — Xola Phone app updated with new management features.
- **2024-2025** — Launch of in-app App Store for direct third-party integrations.
- **2023-2024** — Enhanced digital waiver system for streamlined check-in and liability management.
- **2020** — Groupon adds Xola as API booking partner for Groupon Connect.
- **2019** — Xola announces Reserve with Google partnership, enabling real-time bookings via Google Search and Maps.
- **2016-02** — Raised $6M Series A led by Rakuten Capital.

## Links

- Website: https://xola.com
- LinkedIn: https://www.linkedin.com/company/xola
- Twitter/X: https://twitter.com/xola
- GitHub: https://github.com/xola
- Instagram: https://www.instagram.com/xola/
- Facebook: https://www.facebook.com/Xola

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Profile page: https://yespress.io/xola
Published by YesPress — https://yespress.io
Last updated: 2026-05-18