# Xnurta

> Xnurta is an AI-powered retail media platform for brands, sellers, and agencies. Its campaign automation, Amazon Marketing Cloud analytics, reporting, and data tools help teams manage advertising across Amazon, Walmart, and Criteo while controlling budgets and reviewing AI actions.

- **Founded:** 2018
- **Headquarters:** Bellevue, United States
- **Founders:** Jun Yuan (Founder; also founder of parent company SparkX)
- **Products:** AI Copilot and campaign automation, AMC Hub, Amazon DSP services, Walmart advertising management, Criteo advertising integration
- **Notable:** Amazon Ads Technology Innovation award recognition in 2023 and 2024., 2025 Amazon Ads Partner Award wins for Full Funnel Advertising (AMER) and Brand Storytelling (APAC), as displayed by Xnurta., Amazon case study reports 17% incremental reach and 45% lower cost per add to cart for a Jackery campaign.

## Products & services

- **AI Copilot and campaign automation** — Automates bids, budget allocation, targeting and campaign upkeep within advertiser-defined limits.
- **AMC Hub** — No-code Amazon Marketing Cloud models, custom audience creation and activation, purchase-path and lifetime-value analysis.
- **Amazon DSP services** — Campaign creation, optimization and managed services for display and video advertising on and off Amazon.
- **Walmart advertising management** — Sponsored Ads campaign management, optimization and reporting.
- **Criteo advertising integration** — Centralized management, automation and reporting across Criteo-supported retail networks.
- **AI Reporting Agent** — Generates presentation-ready advertising reports directly from account data.
- **Data Hub** — Scheduled delivery of Amazon advertising and AMC data to customer systems, including Amazon S3.
- **Xnurta MCP** — Connects retail media data to AI assistants; launched with generally available data queries and a phased roadmap for governed write operations.

## Achievements

- Amazon Ads Technology Innovation award recognition in 2023 and 2024.
- 2025 Amazon Ads Partner Award wins for Full Funnel Advertising (AMER) and Brand Storytelling (APAC), as displayed by Xnurta.
- Amazon case study reports 17% incremental reach and 45% lower cost per add to cart for a Jackery campaign.
- Separate Amazon Jackery Japan case reports 141% higher year-over-year sales and 135% higher ROAS.
- Xnurta reports Goal Zero Amazon sales growth above 30% year over year.
- Xnurta reports Bumble Bee revenue growth 22% above goal over nine months.

## Latest updates

- **2026-08** — Launched Xnurta MCP data querying for AI assistants; write capabilities entered closed beta with a staged rollout roadmap.
- **2026-06** — June product updates included Custom Metrics, ROAS Priority Mode, AMC first-party data uploads and broader DSP/marketplace support.
- **2026-05** — Announced the Agentic Retail Media Council and an evaluation framework for retail media agents.
- **2026-02** — Announced global retail-media partnership with Front Row.
- **2025-10** — Launched Data Hub to automate advertising data delivery into customer analytics systems.

## Links

- Website: https://www.xnurta.com/
- LinkedIn: https://www.linkedin.com/company/xnurta
- YouTube: https://www.youtube.com/@Xnurta

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Profile page: https://yespress.io/xnurta
Published by YesPress — https://yespress.io
Last updated: 2026-10-23