# WTHN

> WTHN is a modern wellness brand rooted in Traditional Chinese Medicine, built to make acupuncture, cupping, herbal remedies and acupressure tools accessible to everyday people. Founded in New York in 2019 by Michelle Larivee and Dr. Shari Auth, it pairs design-forward studios across NYC with an at-home product line sold through 200+ retailers and e-commerce, aiming to take centuries-old healing out of the back room and into modern life.

- **Founded:** 2019
- **Headquarters:** New York, United States
- **Founders:** Michelle Larivee (Co-Founder & CEO), Dr. Shari Auth (Co-Founder & Chief Healing Officer)
- **Team size:** ~71 employees
- **Products:** Acupuncture, Facial Rejuvenation Acupuncture, Cupping & Acupressure, Herbal Medicine, At-Home Wellness Products
- **Notable:** Raised $5M Series A led by L Catterton in January 2024, Expanded to multiple NYC studio locations (Flatiron, Williamsburg, Upper West Side, NoHo, Upper East Side), Distribution across 200+ retailers plus e-commerce

## Products & services

- **Acupuncture** — Personalized in-studio acupuncture treatments for pain, stress, anxiety, sleep, fertility, digestion and immunity, delivered by licensed practitioners.
- **Facial Rejuvenation Acupuncture** — Acupuncture-based facial treatments aimed at glow, anti-aging and skin health.
- **Cupping & Acupressure** — In-studio cupping therapy plus at-home cupping kits and acupressure tools.
- **Herbal Medicine** — Board-certified herbalist-formulated herbal remedies and supplements.
- **At-Home Wellness Products** — Acupressure mats, ear seeds, cupping kits and related self-care tools sold via e-commerce and 200+ retail partners.
- **Membership** — Recurring wellness membership making regular treatment affordable and routine; FSA/HSA eligible.

## Achievements

- Raised $5M Series A led by L Catterton in January 2024
- Expanded to multiple NYC studio locations (Flatiron, Williamsburg, Upper West Side, NoHo, Upper East Side)
- Distribution across 200+ retailers plus e-commerce
- Founder Michelle Larivee recognized as a wellness pioneer in NY Times, Vogue, Well+Good and Forbes
- Early backing from Gwyneth Paltrow and the founders of SoulCycle and Sweetgreen

## Latest updates

- **2024-01** — Closed $5M Series A led by L Catterton and opened WTHN Williamsburg studio.
- **2026-06** — Continued NYC studio expansion, including an Upper East Side location.

## Links

- Website: https://wthn.com
- LinkedIn: https://www.linkedin.com/company/wthn
- Instagram: https://www.instagram.com/wthn/
- Facebook: https://facebook.com/p/WTHN-100063769519511/

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Profile page: https://yespress.io/wthn
Published by YesPress — https://yespress.io
Last updated: 2026-06-06