# WRTHY

> WRTHY is a women-led, privately held social-impact agency founded in 2017 as hive. It combines policy fluency, campaign strategy, design, media, talent relationships and organizational design to help foundations, nonprofits and companies turn difficult public issues into campaigns people can understand and act on.

- **Founded:** 2017
- **Headquarters:** New York, United States
- **Founders:** Jenifer Willig (CEO, Partner and Founder), Katie Harrison (Partner and Founder), Erin Thornton (Partner and Founder), Sheila Roche (Partner and Founder)
- **Products:** Campaign strategy and advertising, Policy and advocacy, Brand building and design, New funding models, Talent and influencer management
- **Notable:** #PassTheMic reported 4.3 billion media impressions, more than 91 million social actions and more than 87 million video views., Pandemica was adapted into 15 languages and nearly 400 assets, with 6.5 million video views and $11.4 million in donated media., Women Moving Millions surpassed its two-year $100 million commitment goal by $11 million in nine months.

## Products & services

- **Campaign strategy and advertising** — Research, positioning, creative development, media and public-engagement campaigns for social and environmental issues.
- **Policy and advocacy** — Public-pressure campaigns and coalition work designed to influence institutions, policymakers and corporate behavior.
- **Brand building and design** — Naming, identity systems, websites and launch plans for initiatives such as Project Dandelion and LifePack.
- **New funding models** — Mechanisms that connect existing behavior - wedding purchases, social actions or gaming - to funding for social causes.
- **Talent and influencer management** — Recruiting and preparing public figures, athletes and creators to work with issue experts and grassroots organizations.
- **Organizational design** — Strategy and operating models for impact initiatives and organizations.

## Achievements

- #PassTheMic reported 4.3 billion media impressions, more than 91 million social actions and more than 87 million video views.
- Pandemica was adapted into 15 languages and nearly 400 assets, with 6.5 million video views and $11.4 million in donated media.
- Women Moving Millions surpassed its two-year $100 million commitment goal by $11 million in nine months.
- VOW reached its first $35,000 campaign goal in under 16 hours and had surpassed seven figures in contributions to end child marriage by 2021.
- #TakeItDown reported more than 10.1 billion media impressions, more than 6.4 million video views and $1 million in donated media.
- Influencer programs in Kenya and Nigeria engaged more than 45 influencers and 20 NGOs; WRTHY reported 61 million #Better4Kenya impressions from 2018 through 2020.
- Project Dandelion's 2025 smallholder-farmer campaign reported 100 million impressions with zero paid media and participation from 105 organizations.
- WRTHY says its work has received seven Fast Company World Changing Ideas honors plus recognition from Cannes Lions, the Webbys, Effies, Clios, Shortys, AICP and the Anthem Awards.
- Jenifer Willig was named to Inc.'s 2026 Female Founders 500 after the agency reported 60% revenue growth associated with new funding models.

## Latest updates

- **2026-08** — WRTHY promoted proposed SXSW 2027 conversations on child online safety and climate adaptation.
- **2026-06** — Jenifer Willig appeared on Inc.'s 2026 Female Founders 500, which cited 60% revenue growth through new funding models.
- **2025-11** — Adapt2Win reported 700 million media impressions and linked its COP30 advocacy to a commitment by 194 countries to triple adaptation funding by 2035.
- **2025-10** — Project Dandelion launched a smallholder-farmer campaign ahead of COP30, reporting 100 million impressions without paid media.
- **2025-05** — WRTHY marked eight years and summarized work spanning global health, gender rights, online safety, childhood malnutrition, climate and sustainable finance.

## Links

- Website: https://www.wrthy.com/
- LinkedIn: https://www.linkedin.com/company/wrthy/
- Twitter/X: https://twitter.com/hellowrthy
- Instagram: https://www.instagram.com/hellowrthy/

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Profile page: https://yespress.io/wrthy
Published by YesPress — https://yespress.io
Last updated: 2026-09-20