# Wrapbook

> Wrapbook combines entertainment payroll, digital crew onboarding, spend management and production accounting in a cloud platform. Production companies pay processing fees while cast and crew use reusable profiles for free. Its employer-of-record services, union specialists and accounting integrations connect the work of paying people with the work of tracking a production’s costs.

- **Founded:** 2018
- **Headquarters:** New York, United States
- **Founders:** Ali Javid (Co-founder and CEO), Cameron Woodward (Co-founder), Hesham El-Nahhas (Co-founder), Naysawn Naji (Co-founder)
- **Products:** Production payroll and employer-of-record services, Digital onboarding and crew profiles, Production accounting, Accounts payable and spend management, Data insights and reporting
- **Notable:** Raised $100 million in its November 2021 Series B at a $1 billion valuation., Secured a $20 million Bessemer investment at a $750 million valuation in September 2024 and announced an employee secondary tender offer., Expanded from payroll into production accounting, launched around 2023 according to Bessemer.

## Products & services

- **Production payroll and employer-of-record services** — Union and non-union payroll, tax reporting, withholding and workers’ compensation responsibilities, with industry paymaster support.
- **Digital onboarding and crew profiles** — Reusable worker information, digital startwork, approvals and signatures across participating productions.
- **Production accounting** — General ledger, budget-versus-actual tracking, cost reporting and purchase-order workflows. Bessemer’s September 2024 account dates the launch to the preceding year.
- **Accounts payable and spend management** — Invoice capture, AI-assisted reading and PO matching, approval routing, vendor records and payments.
- **Data insights and reporting** — Configurable reports and plain-English AI filtering of the general ledger.
- **Wrapbook iOS app** — Workers can complete onboarding, submit timecards and expenses, and track payments. Android users can use the mobile website.
- **Production insurance and incentives support** — Insurance services, production-incentive expertise and free research tools for production teams.
- **Cinapse scheduling** — Collaborative film and television scheduling acquired in December 2025; the September 2026 FAQ identifies it as a separate product.

## Achievements

- Raised $100 million in its November 2021 Series B at a $1 billion valuation.
- Secured a $20 million Bessemer investment at a $750 million valuation in September 2024 and announced an employee secondary tender offer.
- Expanded from payroll into production accounting, launched around 2023 according to Bessemer.
- Acquired Cinapse on December 8, 2025.
- SMUGGLER’s published customer account reports at least one day saved on each payroll wrap process; this is a customer testimonial, not an independent benchmark.

## Latest updates

- **2026-09** — September 9 product release added Direct ACH vendor payments, invoice merging, report search and agent-led talent onboarding.
- **2026-09** — September 28 iOS help article confirms mobile onboarding, timecards, payments, expenses and PCard spending; Android access remains through the web.
- **2026-03** — Announced up to four $200,000 grants for U.S. film and TV projects with budgets of at least $15 million that commit to using Wrapbook for all project payroll.
- **2025-12** — Acquired Cinapse to connect production scheduling with the financial back office.

## Links

- Website: https://www.wrapbook.com/
- LinkedIn: https://www.linkedin.com/company/wrapbook/
- Twitter/X: https://twitter.com/wrapbook
- GitHub: https://github.com/wrapbook
- YouTube: https://www.youtube.com/@wrapbook-platform
- Instagram: https://www.instagram.com/wrapbook/
- Facebook: https://www.facebook.com/wrapbook/

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Profile page: https://yespress.io/wrapbook
Published by YesPress — https://yespress.io
Last updated: 2026-09-30