# Wpromote

> Wpromote is a US-based marketing agency combining media buying, creative, strategy, and data services for growth-focused brands. Its proprietary Polaris IQ platform supports reporting, creative testing, and investment planning. Following its November 2025 acquisition of Giant Spoon, the combined business operates as Wpromote x Giant Spoon under CEO Andrea Bendzick.

- **Founded:** 2001
- **Headquarters:** El Segundo, United States
- **Founders:** Michael Mothner (Founder; former CEO; board member following the 2024 CEO transition)
- **Products:** Media services, Creative services, Data and measurement, Polaris, Polaris IQ
- **Notable:** Named Ad Age’s 2025 Performance Marketing Agency of the Year., Won a 2026 Google Ads Impact Award for AI Excellence for Learning Care work, as reported by Think with Google., Acquired Giant Spoon in November 2025, expanding creative, brand strategy, and experiential capabilities.

## Products & services

- **Media services** — Planning, buying, and optimization across search, social, programmatic, connected TV, retail media, affiliate, and influencer channels.
- **Creative services** — Brand strategy, campaign concepts, performance creative, and experiential capabilities, expanded through Giant Spoon.
- **Data and measurement** — Analytics, reporting, incrementality, media mix modeling, and investment planning.
- **Polaris** — Proprietary marketing technology platform publicly introduced in August 2021.
- **Polaris IQ** — Current intelligence platform connecting data, creative, media, and measurement, including Growth Planner and Creative Accelerator.
- **The Care Index** — Brand diagnostic framework launched in June 2026 and integrated with Polaris IQ to connect consumer relationships with investment planning.
- **Owned and earned media** — SEO, AI search and generative engine optimization, content, and lifecycle/email marketing.
- **Strategy** — Audience research, integrated planning, and the Challenger Framework for coordinating brand and performance activity.

## Achievements

- Named Ad Age’s 2025 Performance Marketing Agency of the Year.
- Won a 2026 Google Ads Impact Award for AI Excellence for Learning Care work, as reported by Think with Google.
- Acquired Giant Spoon in November 2025, expanding creative, brand strategy, and experiential capabilities.

## Latest updates

- **2026-08** — Think with Google published a Learning Care case study describing CRM-qualified bidding signals and a reported fourfold increase in student registrations; Wpromote’s press index linked it in September.
- **2026-07** — Wpromote’s press index announced Purely Elizabeth’s appointment of Wpromote x Giant Spoon as media agency of record.
- **2026-06** — Spotless Brands announced Wpromote as media agency of record on June 30.
- **2026-06** — Wpromote x Giant Spoon launched the Care Index on June 17.
- **2025-11** — Wpromote acquired Giant Spoon; Andrea Bendzick leads the combined agency.

## Links

- Website: https://www.wpromote.com/
- LinkedIn: https://www.linkedin.com/company/wpromote
- Twitter/X: https://twitter.com/wpromote
- YouTube: https://www.youtube.com/user/Wpromote
- Instagram: https://www.instagram.com/wpromoteofficial/
- Facebook: https://www.facebook.com/wpromote
- TikTok: https://www.tiktok.com/@wpromoteofficial

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Profile page: https://yespress.io/wpromote
Published by YesPress — https://yespress.io
Last updated: 2026-10-17