# WP Engine

> WP Engine is an Austin-based private technology company that sells managed infrastructure, software, security, support, and workflow tools for websites built on WordPress. Its platform serves small businesses, agencies, developers, publishers, retailers, and large enterprises, taking on operational chores such as hosting, caching, backups, updates, staging, traffic scaling, and threat mitigation while adding specialized products for commerce, headless development, editorial workflows, search, recommendations, and content-aware AI. The company says it supports more than 200,000 active customers and powers millions of sites worldwide.

- **Founded:** 2010
- **Headquarters:** Austin, United States
- **Founders:** Jason Cohen (Founder and former CEO/CTO/Chief Innovation Officer), Ben Metcalfe (Co-founder)
- **Team size:** More than 1,000 employees globally as of June 2025; the supplied company dataset estimates about 1,200.
- **Products:** Managed Hosting Platform, Flywheel, Local, Genesis and StudioPress, Advanced Custom Fields
- **Notable:** Grew from 30 paying customers in 2010 to more than 200,000 active customers by 2025., Reported powering more than 1.5 million websites across 150+ countries at its 15th anniversary., Built an agency network of nearly 12,000 partners by 2025.

## Products & services

- **Managed Hosting Platform** — Managed WordPress infrastructure with performance optimization, automated backups and updates, staging environments, migration tooling, security, monitoring, and expert support.
- **Flywheel** — Managed WordPress hosting and collaboration workflows designed for designers, freelancers, and agencies; acquired by WP Engine in 2019.
- **Local** — A free local WordPress development environment for building and testing sites before deployment.
- **Genesis and StudioPress** — A WordPress theme framework and collection of themes acquired with StudioPress to support site building and design workflows.
- **Advanced Custom Fields** — A widely used WordPress plugin for adding structured custom fields and content models; acquired with Delicious Brains assets.
- **Headless Platform** — Managed WordPress and JavaScript infrastructure for decoupled, API-first sites with preview, deployment, caching, and workflow tools.
- **eCommerce Solution** — WooCommerce-focused hosting and optimization, including store search, caching, performance tooling, and checkout improvements.
- **NitroPack** — A website performance optimization product for caching, image optimization, and Core Web Vitals improvements; acquired by WP Engine in 2024.
- **AI Toolkit** — Smart Search AI, AI-Powered Recommendations, and a Managed Vector Database that turn a site's WordPress content into search, personalization, and application data.
- **Newsroom** — A media-focused platform that combines editorial workflows, publishing operations, analytics integrations, and managed WordPress infrastructure.
- **Global Edge Security** — Cloudflare-powered WAF, DDoS protection, CDN, optimization, and configurable bot-management controls.
- **Commerce Connect for BigCommerce** — A connection between WordPress content and BigCommerce commerce capabilities designed to preserve themes, URLs, SEO equity, and storefront continuity.

## Achievements

- Grew from 30 paying customers in 2010 to more than 200,000 active customers by 2025.
- Reported powering more than 1.5 million websites across 150+ countries at its 15th anniversary.
- Built an agency network of nearly 12,000 partners by 2025.
- Passed $100 million in annual recurring revenue in 2017 and reported $132 million ARR in 2019.
- Raised a $250 million strategic growth investment from Silver Lake in 2018.
- Expanded its WordPress portfolio through acquisitions including StudioPress, Flywheel, Delicious Brains assets, NitroPack, and Big Bite.
- Earned ISO 27001:2022 certification in 2025.
- Received 2025 TITAN and Stevie recognition for customer service; its AI innovations also received 2026 Stevie recognition.
- Mitigated more than 75 billion bot requests across its platform in 2025, according to the company.

## Latest updates

- **2026-07** — Announced a strategic partnership with Commerce, the parent of BigCommerce, and Commerce Connect for BigCommerce for content-led mid-market retailers.
- **2026-06** — Added customizable bot management to Cloudflare-powered Global Edge Security, with regional and category rules plus an instant lockdown mode.
- **2026-04** — Published an agency trends report describing increased AI investment among digital agencies.
- **2026-03** — Acquired WPackagist, a Composer repository service used in WordPress development workflows.
- **2026-02** — Launched Newsroom, a purpose-built editorial workflow and operations platform for media organizations.
- **2026-01** — Acquired publishing agency Big Bite and moved its team into WP Engine engineering to develop tools for enterprise publishers.
- **2026-01** — Appointed former Google product leader Thierry Muller as vice president of AI products.
- **2025-09** — Expanded enterprise infrastructure into the UAE through a Microsoft Azure data-center option in Dubai.
- **2025-08** — Achieved ISO 27001:2022 certification.
- **2025-07** — Launched an AI toolkit combining Smart Search AI, AI-Powered Recommendations, and Managed Vector Database.

## Links

- Website: https://wpengine.com
- LinkedIn: https://www.linkedin.com/company/wpengine
- Twitter/X: https://x.com/wpengine
- GitHub: https://github.com/wpengine
- YouTube: https://www.youtube.com/@wpengine
- Bluesky: https://bsky.app/profile/wpengine.com
- Instagram: https://www.instagram.com/wpengine/
- Facebook: https://www.facebook.com/wpengine/
- TikTok: https://www.tiktok.com/@wpengine

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Profile page: https://yespress.io/wp-engine
Published by YesPress — https://yespress.io
Last updated: 2026-08-10