# Workforce Optimizer - AI Enabled WFM

> Workforce Optimizer is a Singapore-based B2B software company that builds an AI-enabled workforce management (WFM) platform. It uses machine learning and mathematical optimization to predict labour demand, automatically generate optimized staff schedules from millions of complex rules, track time and attendance, and dynamically redeploy people in real time when unplanned events occur. Originally founded as FriarTuck, the company serves healthcare, retail, and public-sector customers - including Singapore General Hospital and National University Hospital - and optimizes more than 20 million assignments each year for tens of thousands of daily users.

- **Founded:** 2001
- **Headquarters:** Singapore, Singapore
- **Founders:** Alan Sevugan (Founder and CEO), Martin Henz (Co-founder (NUS Associate Professor, Computer Science))
- **Team size:** ~75 employees (listed range 51-200)
- **Products:** Predict Workload / Labour Demand Forecasting, Workforce Scheduling, Time & Attendance, Dynamic Rescheduling, Mobility (Employee Self-Service App)
- **Notable:** Optimizes more than 20 million assignments annually across customers, Deployed for 35,000+ healthcare professionals across Singapore hospitals and specialty centres, Grants Singapore General Hospital nurses their preferred shift in more than 80% of cases

## Products & services

- **Predict Workload / Labour Demand Forecasting** — Machine-learning forecasting of future staffing needs by area, designation, skill, and role.
- **Workforce Scheduling** — Auto-generates demand-based, optimized rosters using mathematical optimization across millions of complex scheduling rules.
- **Time & Attendance** — Captures labour data in real time and automates payroll rules, allowances, and compliance.
- **Dynamic Rescheduling** — Real-time redeployment of the workforce in response to unplanned events such as sick calls or demand surges.
- **Mobility (Employee Self-Service App)** — iOS and Android app for viewing rosters, requesting shifts, and swapping shifts.
- **Workforce Analytics** — Real-time analytics dashboard giving managers insight into labour utilization and cost.
- **Procedure / Perioperative Optimization** — Modules co-developed with Philips to optimize surgical and procedural workflows for healthcare providers.

## Achievements

- Optimizes more than 20 million assignments annually across customers
- Deployed for 35,000+ healthcare professionals across Singapore hospitals and specialty centres
- Grants Singapore General Hospital nurses their preferred shift in more than 80% of cases
- Raised US$3.63M Series A from Philips and Enterprise Singapore's SEEDS Capital (2018)
- Uses award-winning mathematical optimization techniques for large-scale rostering

## Latest updates

- **2021-01** — Expanded partnership with Philips to co-develop healthcare workforce productivity and procedure/perioperative optimization solutions.
- **2022-01** — Launched updated Workforce Optimizer employee self-service apps on iOS and Android for roster viewing, shift requests, and swaps.
- **2018-09** — Closed US$3.63M Series A financing from Philips and SEEDS Capital to fund product development, hiring, and regional expansion.

## Links

- Website: https://workforceoptimizer.com
- LinkedIn: https://www.linkedin.com/company/workforceoptimizer/

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Published by YesPress — https://yespress.io
Last updated: 2026-07-24