# Workana

> Workana is the largest freelance marketplace in Latin America, connecting more than two million registered freelancers with businesses that hire them for software, design, marketing, writing and administrative projects. Founded in Buenos Aires in 2012, it built a Spanish- and Portuguese-first platform for a region that global sites largely overlooked, added protected payments and vetted talent, and has since carried the model to Southeast Asia.

- **Founded:** 2012
- **Headquarters:** Buenos Aires, Argentina
- **Founders:** Tomas O'Farrell (Co-founder & CEO), Guillermo Bracciaforte (Co-founder & COO), Fernando Fornales (Co-founder), Mariano Iglesias (Co-founder & CTO)
- **Team size:** Privately held; reported growth from 4 founders to dozens and later low hundreds of staff across Latin America and Asia (exact current headcount not publicly confirmed).
- **Products:** Workana Marketplace, Protected Payments (Escrow), Membership Plans (Plus, Professional, Premium), Freelancer Verification & Certifications, Managed Remote Teams / On-Demand Talent
- **Notable:** Became the largest freelance marketplace in Latin America., Grew to more than 2 million registered freelancers and 600,000+ companies., Built a Spanish- and Portuguese-first platform for a region global sites had largely overlooked.

## Products & services

- **Workana Marketplace** — The core platform where companies post projects and receive bids from freelancers across IT and programming, design and multimedia, writing and translation, marketing and sales, admin support, legal and finance.
- **Protected Payments (Escrow)** — An escrow system that holds client funds until milestones are approved, with payouts available in local currency to reduce cross-border and FX friction for freelancers.
- **Membership Plans (Plus, Professional, Premium)** — Paid subscriptions giving freelancers more monthly bids, priority visibility, reduced commissions and profile-boosting benefits.
- **Freelancer Verification & Certifications** — Profile verification, skill assessments and certified-talent programs that help clients screen and shortlist candidates.
- **Managed Remote Teams / On-Demand Talent** — Higher-touch talent-matching and managed-team offerings aimed at companies building ongoing remote teams rather than one-off projects.
- **Mobile App** — iOS and Android apps for posting projects, messaging, tracking work and managing payments on the go.

## Achievements

- Became the largest freelance marketplace in Latin America.
- Grew to more than 2 million registered freelancers and 600,000+ companies.
- Built a Spanish- and Portuguese-first platform for a region global sites had largely overlooked.
- Attracted repeat strategic investment from Australian jobs group SEEK.
- Expanded beyond the Americas into Southeast Asia, starting with Malaysia in 2019.

## Latest updates

- **2019-04** — Expanded into Southeast Asia, launching in Malaysia as a springboard to other English-speaking Asian markets.
- **2018-04** — Closed a ~$7M Series C led by SEEK Ltd.
- **2016-01** — Received a ~$2M strategic investment from SEEK to accelerate growth.

## Links

- Website: https://www.workana.com
- LinkedIn: https://www.linkedin.com/company/workana
- Twitter/X: https://twitter.com/workana
- YouTube: https://www.youtube.com/user/workana
- Instagram: https://www.instagram.com/workana
- Facebook: https://www.facebook.com/workana.es

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Profile page: https://yespress.io/workana
Published by YesPress — https://yespress.io
Last updated: 2026-08-16