# Woodruff

> Woodruff is a 100% employee-owned, full-service marketing and communications agency headquartered in Columbia, Missouri, with a second office in Kansas City. Founded in 1992 by Terry Woodruff, it combines research and strategy, brand and packaging work, digital experiences, paid media, public relations, social media and crisis counsel for challenger brands, with particularly visible depth in agriculture, animal health, pet food, banking and regional institutions.

- **Founded:** 1992
- **Headquarters:** Columbia, United States
- **Founders:** Terry Woodruff (Founder and former CEO)
- **Products:** Insights and Strategy, Brand Experience, Digital Presence, PR and Social, Technology and AI
- **Notable:** Became 100% employee-owned through an ESOP in 2017 while simplifying the name from Woodruff Sweitzer to Woodruff., Appeared on the Inc. 5000 list of fast-growing private companies in 2016., Won two first-place National Best of NAMA awards in 2016 for the cwt potato-grower magazine and SmartBlock outdoor advertising.

## Products & services

- **Insights and Strategy** — Market research, go-to-market planning, KPI definition and data analysis.
- **Brand Experience** — Brand positioning, messaging, visual identity, emotional connection and packaging design.
- **Digital Presence** — Websites, SEO, e-commerce, email automation and paid media.
- **PR and Social** — Reputation and crisis management, media and influencer relations, events and social media management.
- **Technology and AI** — A new core strength announced in 2026 to connect digital experience, AI strategy, governance, automation and integration.

## Achievements

- Became 100% employee-owned through an ESOP in 2017 while simplifying the name from Woodruff Sweitzer to Woodruff.
- Appeared on the Inc. 5000 list of fast-growing private companies in 2016.
- Won two first-place National Best of NAMA awards in 2016 for the cwt potato-grower magazine and SmartBlock outdoor advertising.
- Woodruff reports that the SmartBlock campaign for AMVAC generated nearly 20% year-over-year sales growth.
- Woodruff reports that its Batalium Amped campaign generated 1.5 million impressions among wheat retailers and growers.
- Its Felanorm launch work received a Silver VETTY and multiple NAMA distinctions, including Best in Show - Specialty.
- Helped create and launch the Taste of the Wild identity, which Woodruff describes as becoming a top-selling pet-food brand.
- Proposed the Roots N Blues N BBQ Festival as a bank anniversary idea; the 2012 event drew about 52,000 people from 35 states and had an estimated $4.5 million regional economic impact.

## Latest updates

- **2026-09** — Announced that Scott Kington will retire as president and chief strategy officer in January 2027; Jenny Jones will succeed him and join CEO Shelley Thompson on the board.
- **2026-09** — Began recruiting a VP of Technology & AI to lead a new core strength spanning AI strategy, governance, automation, integration and digital experience.
- **2026-09** — Jenny Jones was named to COMO Business Times Magazine's 2026 20 Under 40 class.
- **2026-08** — Designed a SUPERZOO 2026 exhibit for Diamond Pet Foods, produced with E3 XPS.

## Links

- Website: https://wearewoodruff.com
- LinkedIn: https://www.linkedin.com/company/woodruff
- Twitter/X: https://twitter.com/wearewoodruff
- Instagram: https://www.instagram.com/we_are_woodruff
- Facebook: https://www.facebook.com/wearewoodruff
- TikTok: https://www.tiktok.com/@wearewoodruff

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Profile page: https://yespress.io/woodruff
Published by YesPress — https://yespress.io
Last updated: 2026-09-24