# Woodrow Levin

> Woodrow 'Woody' Levin is the founder and CEO of Extend, a San Francisco company that built an API-first platform letting online merchants offer extended warranties, product protection, shipping protection and post-purchase solutions. Often described as 'AppleCare for everything else,' Extend raised a $260M Series C led by SoftBank's Vision Fund 2 in 2021 at a valuation above $1.6 billion. A serial entrepreneur, Levin previously founded BringIt (acquired by International Game Technology), Estate Assist (acquired by DocuSign, where he became VP of Growth), and the crypto asset fund 3.0 Capital. He also sits on the board of DraftKings.

- **Role:** Founder and CEO at Extend
- **Organizations:** Extend, DraftKings (board member), 3.0 Capital, DocuSign, Estate Assist, BringIt
- **Nationality:** American
- **Education:** Juris Doctor (JD), Chicago-Kent College of Law, Illinois Institute of Technology, BA, Business, University of Wisconsin-Madison
- **Known for:** Founded and scaled Extend into a unicorn valued above $1.6 billion., Raised a $260 million Series C led by SoftBank's Vision Fund 2 in May 2021., Built Extend's merchant base to hundreds of brands including Peloton, Traeger Grills, iRobot, Harman/JBL and Backcountry.

## Career timeline

- **2009** — Founded BringIt, a virtual-currency casino and arcade company, serving as CEO.
- **2012** — BringIt acquired by International Game Technology (IGT).
- **2014** — Founded Estate Assist, a digital estate-planning service, as CEO.
- **2015** — Estate Assist acquired by DocuSign; Levin joined as VP/Head of Growth.
- **2017** — Founded 3.0 Capital, a multi-strategy crypto asset hedge fund.
- **2018** — Founded Extend in November to build API-first product protection.
- **2020** — Joined the board of directors of DraftKings; Extend sold 300,000 protection plans in its first full year.
- **2021** — Raised a $260M Series C led by SoftBank Vision Fund 2 at a valuation above $1.6 billion.

## Achievements

- Founded and scaled Extend into a unicorn valued above $1.6 billion.
- Raised a $260 million Series C led by SoftBank's Vision Fund 2 in May 2021.
- Built Extend's merchant base to hundreds of brands including Peloton, Traeger Grills, iRobot, Harman/JBL and Backcountry.
- Grew Extend revenue roughly 40x in 2020, selling 300,000 protection plans in the first full year.
- Successfully exited two prior companies: BringIt (to IGT) and Estate Assist (to DocuSign).
- Serves on the board of directors of DraftKings.

## Latest updates

- **2021-05** — Extend closed a $260M Series C led by SoftBank Vision Fund 2 at a valuation above $1.6 billion.
- **2024** — Extend reported roughly $43.4M in revenue with about 8,000 customers, expanding into shipping protection, returns and post-purchase solutions.

## Links

- Website: https://extend.com
- LinkedIn: https://www.linkedin.com/in/woodrowlevin/
- Facebook: https://www.facebook.com/woodrow.levin

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Profile page: https://yespress.io/woodrow-levin
Published by YesPress — https://yespress.io
Last updated: 2026-07-22