# WooCommerce

> WooCommerce is the open-source commerce engine built on WordPress. Its free core turns a WordPress site into a store, while Woo, the Automattic-owned company behind it, earns through payment processing, paid extensions, marketplace sales, and related services. The model trades the simplicity of a fully hosted storefront for control: merchants choose their host, payment provider, code, data, and stack.

- **Founded:** 2008
- **Headquarters:** San Francisco, United States
- **Founders:** Mark Forrester (Co-founder), Magnus Jepson (Co-founder), Adii Pienaar (Co-founder)
- **Team size:** 400+ people globally according to Woo's About page; the supplied contact record lists 220 employees and LinkedIn displays a smaller account-linked count.
- **Products:** WooCommerce Core, WooPayments, WooCommerce Marketplace, WooCommerce Subscriptions, WooCommerce Bookings
- **Notable:** Launched WooCommerce in 2011 after beginning as WooThemes in 2008., Passed seven million downloads before Automattic acquired WooThemes in 2015., Built an ecosystem Woo says is trusted by more than four million brands.

## Products & services

- **WooCommerce Core** — A free, open-source WordPress plugin for products, carts, checkout, orders, taxes, shipping, inventory, analytics, and store APIs.
- **WooPayments** — Woo's integrated, pay-as-you-go payment service for cards, local payment methods, payouts, disputes, refunds, and recurring revenue.
- **WooCommerce Marketplace** — A curated catalog of free and paid extensions, themes, and business services from Woo and third-party developers.
- **WooCommerce Subscriptions** — A paid extension for recurring billing, trials, renewals, upgrades, and subscription management.
- **WooCommerce Bookings** — A paid extension that turns time slots, appointments, reservations, and rentals into bookable products.
- **Woo Mobile App** — Mobile tools for monitoring orders, products, payments, and store activity.
- **Enterprise Ecommerce** — Architecture, partner, and agency support for larger and more complex WooCommerce stores.

## Achievements

- Launched WooCommerce in 2011 after beginning as WooThemes in 2008.
- Passed seven million downloads before Automattic acquired WooThemes in 2015.
- Built an ecosystem Woo says is trusted by more than four million brands.
- Reached roughly 6.25 million live websites in BuiltWith's May 2026 dataset.
- Grew the public WooCommerce monorepo beyond 10,000 GitHub stars and forks.
- Built WooPayments to more than 900,000 active installs by 2026.
- Expanded beyond products into subscriptions, bookings, memberships, shipping, analytics, and multichannel commerce.

## Latest updates

- **2026-08** — WooCommerce 11.0 shipped with faster variable-product and order screens, improved analytics tracking, guest order linking, and performance work for larger stores.
- **2026-06** — Woo announced official PayPal Enterprise Payments support, including Fastlane and enterprise checkout infrastructure.
- **2026-04** — Google for WooCommerce 3.6.0 added YouTube Shopping, letting merchants tag synced products in videos, Shorts, live streams, and channel pages.
- **2025-12** — WooCommerce was named a day-one platform supported by Stripe's Agentic Commerce Suite.
- **2025-12** — WooCommerce and Mastercard announced an effort to accelerate digital acceptance for merchants in Europe, the Middle East, and Africa.
- **2025-11** — Reddit for WooCommerce launched to connect store catalogs and advertising workflows with Reddit audiences.

## Links

- Website: https://woocommerce.com
- LinkedIn: https://www.linkedin.com/company/woocommerce
- Twitter/X: https://twitter.com/woocommerce
- GitHub: https://github.com/woocommerce/woocommerce
- YouTube: https://www.youtube.com/@WooCommerce
- Instagram: https://www.instagram.com/woocommerce
- Facebook: https://www.facebook.com/woocommerce

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Profile page: https://yespress.io/woocommerce
Published by YesPress — https://yespress.io
Last updated: 2026-08-15