# WONDERSKIN

> WONDERSKIN is a cosmetics brand built around long-wear makeup and its patented Wonder Blading lip-stain technology. It sells lip colour, eyeliner, lip care and complexion products through its own online stores, social commerce, marketplaces and beauty retailers.

- **Founded:** 2020
- **Headquarters:** London, United Kingdom
- **Founders:** Michael Malinsky (Co-founder and CEO), Marina Kalenchyts (Co-founder and brand director), Doug Cooper (Co-founder and COO)
- **Products:** Wonder Blading Lip Stain, 1440 Longwear Eyeliner, Hyper Bond All-Day Stay Serum Foundation, pHLUSH Stick, Lip Rehab Serum Oil
- **Notable:** Raised a $50 million Series A minority investment in May 2025., Launched lip stains at Sephora US in September 2025., Co-founders featured among Vogue Business’s 2025 100 Innovators.

## Products & services

- **Wonder Blading Lip Stain** — Pigment-depositing lip masque, removed by wiping or with an activator-assisted peel. Listed at $22 at Sephora.
- **1440 Longwear Eyeliner** — An $18 eyeliner marketed for 24-hour waterproof, transfer-proof wear.
- **Hyper Bond All-Day Stay Serum Foundation** — A $42 medium-coverage foundation with a flexible bonding matrix; the brand claims 24-hour wear.
- **pHLUSH Stick** — A $26 pH-adjusting colour stick for cheeks and lips.
- **Lip Rehab Serum Oil** — Lip-care serum oil sold alongside colour cosmetics.
- **Lipotle** — Limited-edition Chipotle collaboration: green masque, nude-pink stain, $29 US launch price.

## Achievements

- Raised a $50 million Series A minority investment in May 2025.
- Launched lip stains at Sephora US in September 2025.
- Co-founders featured among Vogue Business’s 2025 100 Innovators.
- TikTok reports a 53% reduction in cost per click in its creator-content case study.

## Latest updates

- **2026-08** — Vogue reported planned expansion through 1,500 additional US Sephora doors and a 2026 revenue projection above $200 million.
- **2026-06** — Co-founders discussed profitability, creator advertising and channel strategy at CEW Future Beauty Summit.
- **2026-04** — CEO discussed product diversification and reported 2025 revenue above $125 million on the Glossy Beauty Podcast.

## Links

- Website: https://wonderskin.com/
- LinkedIn: https://www.linkedin.com/company/wonderskinllc
- YouTube: https://www.youtube.com/channel/UC0vwOh5vN0NDW4_1E0oRz-Q
- Instagram: https://www.instagram.com/wonderskin/
- Facebook: https://www.facebook.com/getwonderskin/
- TikTok: https://www.tiktok.com/@wonderskin

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Profile page: https://yespress.io/wonderskin
Published by YesPress — https://yespress.io
Last updated: 2026-10-04