# Womply

> Womply built software that turned payment and reputation data into practical tools for local merchants, then pivoted during the pandemic to PPP application processing. Its reach grew dramatically, but the speed it advertised became the subject of an FTC case and a $26 million settlement. The business was sold in 2021 and wound down in 2022.

- **Founded:** 2011
- **Headquarters:** San Francisco, United States
- **Founders:** Toby Scammell (Founder and CEO), Cory Capoccia (Co-founder and president), Brandt Squires (Co-founder of the original 2011 venture)
- **Products:** Insights, Loyalty Cloud, Retention Intelligence, Womply CRM, PPP Fast Lane
- **Notable:** Womply said it reached more than 100,000 paid small-business accounts across 18,000 U.S. ZIP codes in 2017., Its transaction data contributed to research on business closures during COVID-19., Its PPP platform reportedly supported roughly 1.4 million funded loans through partner lenders in 2021, according to Womply's reconciled program figures.

## Products & services

- **Insights** — A merchant dashboard for card revenue, transactions, customer patterns and online reviews, distributed in part through payment processor partnerships.
- **Loyalty Cloud** — Premium tools for identifying, engaging and rewarding repeat customers.
- **Retention Intelligence** — Analytics and alerts for payment processors monitoring merchant volume and attrition.
- **Womply CRM** — A pre-populated, simplified CRM for consumer-facing small businesses, with transaction enrichment and targeted marketing.
- **PPP Fast Lane** — Application intake, screening and routing technology for PPP loans made by partner lenders; Womply was not the lender.

## Achievements

- Womply said it reached more than 100,000 paid small-business accounts across 18,000 U.S. ZIP codes in 2017.
- Its transaction data contributed to research on business closures during COVID-19.
- Its PPP platform reportedly supported roughly 1.4 million funded loans through partner lenders in 2021, according to Womply's reconciled program figures.

## Latest updates

- **2021-12** — Sageview Capital records an exit from Womply; Womply says it was sold that month.
- **2022** — Womply says operations wound down; former PPP Fast Lane accounts are no longer available.
- **2024-04** — Womply and Toby Scammell agreed to a $26 million stipulated order settling FTC advertising charges without admitting the allegations.
- **2026-09** — Womply's website serves as a historical record and directs PPP borrowers to their lender or the SBA for records and forgiveness.

## Links

- Website: https://www.womply.com/
- LinkedIn: https://www.linkedin.com/company/womply
- Twitter/X: https://x.com/womply
- Facebook: https://www.facebook.com/womply/

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Profile page: https://yespress.io/womply
Published by YesPress — https://yespress.io
Last updated: 2026-09-28