# Woflow

> Woflow is a San Francisco-based AI platform that lets enterprises build, train, and deploy AI agents to run critical operations - from merchant onboarding and catalog digitization to support and data quality. Originally a merchant data platform for food delivery marketplaces, it now powers operations at Uber, DoorDash, Square, Walmart, Toast and Shopify.

- **Founded:** 2017
- **Headquarters:** San Francisco, United States
- **Founders:** Jordan Nemrow (Co-Founder & CEO/CTO), Will Bewley (Co-Founder & COO)
- **Team size:** ~600 (distributed workforce including human-in-the-loop operators)
- **Products:** AI Agent Platform, Agentic SOPs, Evaluations, Observability, Humans in the Loop
- **Notable:** Raised $10.8M total across Seed and Series A., Onboarded close to 1 million merchants across 10 countries., Claims 95%+ accuracy on complex enterprise procedures.

## Products & services

- **AI Agent Platform** — Build, train, and deploy AI agents for critical enterprise workflows.
- **Agentic SOPs** — Convert standard operating procedures into agent-ready knowledge bases.
- **Evaluations** — Score agent output against expected results for measurable quality.
- **Observability** — Real-time metrics and trace monitoring across agent runs.
- **Humans in the Loop** — Optional expert review baked into agent workflows.
- **Custom Tools & MCPs** — 100+ connectors and custom integrations for enterprise systems.
- **Merchant Data Platform** — The original product - catalog digitization and structured merchant data for marketplaces.

## Achievements

- Raised $10.8M total across Seed and Series A.
- Onboarded close to 1 million merchants across 10 countries.
- Claims 95%+ accuracy on complex enterprise procedures.
- SOC 2 Type II, GDPR, and CCPA compliant.
- Repositioned from merchant data platform to enterprise AI agent platform.

## Latest updates

- **2022-01** — Closed $7.3M Series A co-led by Base10 Partners and Construct Capital.
- **2024** — Repositioned as 'The AI Agent Platform for enterprise operations.'
- **2025** — Expanded customer base to include Toast, Shopify and Walmart for agentic operations.

## Links

- Website: https://woflow.com
- LinkedIn: https://www.linkedin.com/company/woflow
- Twitter/X: https://twitter.com/woflowhq
- YouTube: https://www.youtube.com/@woflow
- Facebook: https://facebook.com/woflow/

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Profile page: https://yespress.io/woflow
Published by YesPress — https://yespress.io
Last updated: 2026-05-22