# Wizard

> Wizard is an AI-native shopping agent that turns online buying into a single conversation. It interprets natural-language requests, searches across websites, customer reviews, editorial and social content, and returns a tightly curated set of products - usually a top five - then lets shoppers complete the purchase through native checkout without leaving the app. Cofounded by CEO Melissa Bridgeford and chairman Marc Lore, the New York company launched publicly in February 2026, beginning with electronics and a native checkout integration with Best Buy.

- **Founded:** 2021
- **Headquarters:** New York, New York, United States
- **Founders:** Melissa Bridgeford (CEO & Cofounder), Marc Lore (Cofounder & Chairman)
- **Team size:** ~88 employees
- **Products:** Wizard AI Shopping Agent, Native Checkout Integrations, Retail Data Enrichment & Ranking, Wizard Conversational Commerce (SMS)
- **Notable:** Raised a $50M Series A in 2021 led by NEA with Accel and Marc Lore participating., Emerged from stealth and launched publicly on February 11, 2026 as an AI-native shopping agent., Shipped native checkout with Best Buy, the largest U.S. electronics specialty retailer.

## Products & services

- **Wizard AI Shopping Agent** — A consumer AI shopping agent that interprets natural-language queries, searches across websites, customer reviews, editorial and social content, and returns a curated top-five set of products with native, in-app checkout.
- **Native Checkout Integrations** — Direct retailer checkout flows - launched first with Best Buy - that let shoppers complete a purchase end to end without leaving Wizard.
- **Retail Data Enrichment & Ranking** — A proprietary multi-stage search and ranking system that enriches product attributes across thousands of structured dimensions and filters low-quality or spam content.
- **Wizard Conversational Commerce (SMS)** — The company's original B2B text-message commerce platform for brands and retailers, which seeded the technology and team before the pivot to a consumer agent.

## Achievements

- Raised a $50M Series A in 2021 led by NEA with Accel and Marc Lore participating.
- Emerged from stealth and launched publicly on February 11, 2026 as an AI-native shopping agent.
- Shipped native checkout with Best Buy, the largest U.S. electronics specialty retailer.
- Acquired Melissa Bridgeford's prior startup Stylust as the technology and team foundation.
- Positioned as delivering shoppable results 100% of the time with 0% ads, versus higher ad rates for generalist and marketplace agents.

## Latest updates

- **2026-02** — Wizard emerged from stealth and publicly launched its AI shopping agent, with a native checkout integration with Best Buy and an initial focus on electronics.
- **2026-02** — CEO Melissa Bridgeford argued publicly that 91% of AI shopping is chat with no checkout, framing Wizard's completed-purchase flow as its key differentiator.

## Links

- Website: https://wizard.com
- LinkedIn: https://www.linkedin.com/company/wizardcommerce/
- Twitter/X: https://twitter.com/wizard_commerce
- YouTube: https://www.youtube.com/@Wizardshopping
- Instagram: https://www.instagram.com/wizardshopping/

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Profile page: https://yespress.io/wizard-ai
Published by YesPress — https://yespress.io
Last updated: 2026-07-17