# Wits Innovation Lab

> Wits Innovation Lab is a technology consulting and software development company serving startups and enterprises. It combines custom applications, design, team augmentation and production operations with commerce integration products, including an adapter connecting Shopify stores to India’s ONDC network.

- **Founded:** 2019
- **Headquarters:** Camarillo, United States
- **Founders:** Bhuwan (Ben) Yadav (Co-founder and CTO), Matt Khorsand (Co-founder and President)
- **Products:** WIL ONDC Shopify Adapter, Custom software and product engineering, IT staff augmentation, AI/ML and production operations, CX design and CRM
- **Notable:** Indian LLP incorporated on 12 April 2019, corroborated in LEI records., Documented a Shopify-to-ONDC integration offering., Publicly acknowledged the MarbleX/Himira collaboration in January 2025.

## Products & services

- **WIL ONDC Shopify Adapter** — Connects Shopify stores with ONDC; company documentation describes catalog metadata setup, inventory visibility and grievance handling.
- **Custom software and product engineering** — Web and mobile application development and modernization for business clients.
- **IT staff augmentation** — Engineering team expansion for clients that need additional development capacity.
- **AI/ML and production operations** — AI development alongside DevOps, SRE, testing and managed services.
- **CX design and CRM** — Customer experience design and business application integration.

## Achievements

- Indian LLP incorporated on 12 April 2019, corroborated in LEI records.
- Documented a Shopify-to-ONDC integration offering.
- Publicly acknowledged the MarbleX/Himira collaboration in January 2025.

## Latest updates

- **2026-10** — An MLOps Engineer vacancy posted 12 October describes model deployment pipelines, monitoring, governance and production troubleshooting.
- **2026-02** — The Indian LLP’s LEI record was updated on 23 February; its registration status is issued.
- **2025-01** — Wits acknowledged collaboration with MarbleX on Himira, an ONDC-enabled commerce initiative.

## Links

- Website: https://www.thewitslab.com/
- LinkedIn: https://www.linkedin.com/company/thewitslab
- YouTube: https://www.youtube.com/@thewitslab
- Instagram: https://www.instagram.com/thewitslab/
- Facebook: https://www.facebook.com/thewitslab

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Profile page: https://yespress.io/wits-innovation-lab
Published by YesPress — https://yespress.io
Last updated: 2026-10-16