# WIT

> WIT is a New York-based gamification and digital activation platform that helps pro sports teams and Fortune 1000 brands turn casual fans into engaged, identifiable participants. Through a library of 30+ turnkey experiences - giveaways, polls, brackets, vote-to-win, fan maps and fan walls - WIT collects first-party data, sources authentic fan content, fulfills sponsor obligations and drives revenue. Founded in 2018 by Vaidhy Murti, it now powers activations for roughly 100 venues, leagues and teams across the NFL, NHL, NBA, WNBA, MLB, MLS, NWSL and NCAA, plus brands like Coca-Cola and Bud Light.

- **Founded:** 2018
- **Headquarters:** New York, New York, United States
- **Founders:** Vaidhy Murti (Founder & CEO)
- **Team size:** ~61 employees
- **Products:** Digital Activation Platform, Vote-to-Win & Polls, Fan Maps & Fan Walls, Giveaways, Contests & Sweepstakes, First-Party Data Capture
- **Notable:** 2024 Hashtag Sports Award - Best Use of Fan-Generated Content (Cleveland Browns Dawg Pound logo redesign), 2024 AVA Digital Awards - Gold Medal for Interactive Brand Experience, Sports Business Journal Best Places to Work in Sports (three consecutive years through 2025)

## Products & services

- **Digital Activation Platform** — A library of 30+ ready-to-launch, customizable experiences that teams and brands can deploy without engineering work.
- **Vote-to-Win & Polls** — Fan voting and prediction campaigns (used for the Cleveland Browns Dawg Pound logo redesign and Cavaliers activations) that drive participation and capture sign-ups.
- **Fan Maps & Fan Walls** — Geographic and photo-based fan displays (used by the Baltimore Ravens and Houston Texans) that source user-generated content and spread virally.
- **Giveaways, Contests & Sweepstakes** — Turnkey instant-win, bracket and scavenger-hunt mechanics for lead generation and sponsor fulfillment.
- **First-Party Data Capture** — Every interaction is built to collect opted-in fan data and feed CRM, loyalty and partnership reporting.

## Achievements

- 2024 Hashtag Sports Award - Best Use of Fan-Generated Content (Cleveland Browns Dawg Pound logo redesign)
- 2024 AVA Digital Awards - Gold Medal for Interactive Brand Experience
- Sports Business Journal Best Places to Work in Sports (three consecutive years through 2025)
- Inc. Magazine 2025 Best Workplaces
- Front Office Sports Best Employers in Sports (two consecutive years through 2024)
- Acquired the Tally Gamification Platform (August 2025) and expanded into Australia

## Latest updates

- **2026-06** — Published guidance on generating leads with gamified marketing during the FIFA World Cup 2026.
- **2026-03** — Kyle Williford joined as SVP of Revenue; Anna Rose appointed Director of Brand Partnerships.
- **2025-08** — Acquired the Tally Gamification Platform and established a regional presence in Australia.
- **2025-07** — Jonny Clegg joined as VP of Marketing.
- **2025-04** — Gautam Tandon hired as Chief Technology Officer.
- **2024-02** — Closed a Series A round led by McCarthy Capital.

## Links

- Website: https://witcontests.com
- LinkedIn: https://www.linkedin.com/company/wit-sports/
- Twitter/X: https://twitter.com/witcontests/

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Profile page: https://yespress.io/wit
Published by YesPress — https://yespress.io
Last updated: 2026-06-10