# Wishi

> Wishi connects consumers with professional human stylists for online wardrobe advice, outfit boards and shopping recommendations across retailers. Its paid consumer packages incorporate existing clothing, while its business offering embeds personalized styling into retailers’ online stores.

- **Founded:** 2019
- **Headquarters:** New York, United States
- **Founders:** Clea O’Hana (Co-founder and CEO), Lia Kislev (Co-founder; product leadership), Karla Welch (Co-founder and celebrity stylist), Aya Elhanan (Co-founder; technology leadership (historically reported))
- **Products:** Wishi Mini, Wishi Major, Wishi Lux, Retailer styling platform, Saks Stylist powered by Wishi
- **Notable:** September 2019 premium styling launch covered by Vogue., Farfetch styling partnership launched in February 2021., Saks launched Wishi-powered styling in January 2022.

## Products & services

- **Wishi Mini** — Advertised at $60: stylist chat, mood board, two shoppable style boards and revisions. Clothing is purchased separately.
- **Wishi Major** — Advertised at $130: five style boards, stylist chat, revisions and closet styling.
- **Wishi Lux** — Advertised at $550: introductory 30-minute call, up to eight style boards, revisions and unlimited messaging.
- **Retailer styling platform** — Embedded styling service and software for retail partners, including guided shopping, quizzes, curated looks and customer-stylist conversations.
- **Saks Stylist powered by Wishi** — Complimentary digital personal styling launched by Saks in January 2022 using Wishi technology and styling expertise.
- **Farfetch Style Advisor** — Virtual styling partnership launched as a US/UK pilot for selected loyalty members in February 2021.

## Achievements

- September 2019 premium styling launch covered by Vogue.
- Farfetch styling partnership launched in February 2021.
- Saks launched Wishi-powered styling in January 2022.
- Management reported millions of styled looks across 60+ countries in 2025.

## Latest updates

- **2026-08** — Help center clarified that product ordering by Wishi ended July 15, 2026; customers now purchase and manage orders directly with retailers.
- **2026-09** — A LinkedIn post displayed as approximately one month old at the October 4 research date announced a platform rebuild using AI coding tools; the exact publication date was not exposed.

## Links

- Website: https://www.wishi.me/
- LinkedIn: https://www.linkedin.com/company/wishi
- Twitter/X: https://twitter.com/thewishi
- Instagram: https://www.instagram.com/thewishi/
- Facebook: https://www.facebook.com/TheWiShi

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Profile page: https://yespress.io/wishi
Published by YesPress — https://yespress.io
Last updated: 2026-10-04