# Winnin

> Winnin sells cultural intelligence software to brands and agencies. Winnin Intelligence analyzes public social-video behavior to map audiences, creators and emerging interests, benchmark brand attention, and support marketing and growth decisions. Its tools include Share of Attention, ZAI and an integration API.

- **Founded:** 2014
- **Headquarters:** New York, United States
- **Founders:** Gian Martinez (Co-founder and CEO), Erich Oliveira (Co-founder and CTO), Carlos Camolese (Co-founder and COO)
- **Products:** Winnin Intelligence, Share of Attention™, ZAI™, Demand Intelligence™, Brand Intelligence
- **Notable:** Used for a 2014 World Cup commercial vote that recorded 13,498 votes., 76 clients reported in July 2024., Martinez reported that 40% of platform revenue came from accounts outside Brazil in July 2024.

## Products & services

- **Winnin Intelligence** — Subscription cultural intelligence platform for examining social-video audiences, topics, creators and brand performance across markets.
- **Share of Attention™** — Proprietary estimate of a brand’s attention share within a category and country, incorporating video engagement, sentiment, content types and platform weighting. Publicly announced in 2024; current FAQ specifies weekly updates.
- **ZAI™** — Conversational culture and brand AI combining Winnin’s proprietary technology with partner language models. Supports competitive analysis, cultural research and strategic recommendations. Featured in the 2025 product recap.
- **Demand Intelligence™** — Identifies emerging behaviors and possible unmet needs to inform innovation, portfolio strategy and resource allocation. Publicly offered on the current website.
- **Brand Intelligence** — Examines cultural fit and opportunities for a brand. Listed as a current intelligence offering.
- **Territory Intelligence** — Examines the communities and cultural territories relevant to brand growth. Listed as a current intelligence offering.
- **Winnin Intelligence API** — Contracted integration interface for bringing Winnin intelligence into client systems and workflows. Requires a Winnin Intelligence subscription.
- **Sentiment Analysis** — Classifies positive, neutral and negative brand-related content; included in the retrospective of 2025 platform updates.

## Achievements

- Used for a 2014 World Cup commercial vote that recorded 13,498 votes.
- 76 clients reported in July 2024.
- Martinez reported that 40% of platform revenue came from accounts outside Brazil in July 2024.
- Selected for the 2024 AWS Global Generative AI Accelerator.
- Joint Uncover study examined 15 marketing-mix models, finding a moderate positive attention/ROI correlation (r=0.55); the study explicitly does not establish isolated causality.

## Latest updates

- **2026-04** — Winnin and Uncover conducted the Brazil attention/media-ROI study later published in July.
- **2026-07** — Published a retrospective of 2025 updates including positive-attention filtering, ZAI and sentiment analysis.
- **2026-08** — Updated platform and API terms dated August 12 describe hybrid AI architecture, traceable answers and contracted integrations.

## Links

- Website: https://winnin.com/en
- LinkedIn: https://www.linkedin.com/company/winnin/
- Twitter/X: https://twitter.com/winninbattles
- YouTube: https://www.youtube.com/channel/UC3K4r6Qx4m6WGkFFOw_Qsgw
- Instagram: https://www.instagram.com/winnin.ai/
- Facebook: https://www.facebook.com/winninbattles

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Profile page: https://yespress.io/winnin
Published by YesPress — https://yespress.io
Last updated: 2026-10-05